LinkedIn Marketing Strategy, with Mandy McEwen

LinkedIn Marketing Strategy? Learn tips to boost your professional network and enhance brand visibility. Guide on LinkedIn marketing strategy.

LinkedIn marketing strategy is our focus on today's topic here at Onward Nation — Our special guest expert and I today are going to dig into and slice apart strategies and tactics you can take and use to build a Facebook Group and how to find and engage with your right-fit prospects on LinkedIn. 

Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital marketing agency based in California. She has been marketing successful brands online since 2007. In 2010, she decided to utilize her online marketing skills to start a marketing agency, Mod Girl Marketing.

Mandy and I are going to cover both Facebook and LinkedIn Marketing strategies. We may meander a bit between the two topics, but there's no doubt you'll walk away with several golden nuggets that you can apply to your business. 

What you'll learn in this episode is about LinkedIn marketing strategy: 

• How Mandy started her agency in 2010 after discovering her love of marketing, and how she uses her marketing skills to help business and agency owners
• How Mandy came to focus on Facebook and LinkedIn marketing strategy, and how Mandy's agency excels in helping create impactful personal brands for clients
• Why Mandy believes that leveraging your connections, mailing list, and friends is the key to launching a thriving Facebook community
• How Mandy grew her business to six figures entirely through organic growth and through her Facebook group
• Why Mandy is focused on mastering the LinkedIn algorithm and utilizing LinkedIn to help humanize brands and tell their stories
• Why LinkedIn's algorithm is focused on personal connections and conversations more than anything else, and what changes you can make to improve your ranking
• How to do keyword research through LinkedIn to help your content gain visibility on the platform
• What steps to take to maximize the visibility of your content on LinkedIn, and how to slice and dice bigger content into smaller pieces that can be repurposed
• How to get assistance from others on LinkedIn to help boost your posts while helping them boost their own
• Why all of Mandy's LinkedIn messaging and marketing strategies can work just as well on Facebook

Resources:

• • Read this blog from Mod Girl Marketing to expand your knowledge about LinkedIn marketing strategy: How Often Should You Be Posting On LinkedIn?
  • Learn more about the newest and most effective LinkedIn marketing strategy, and you can find Mandy here.
  • LinkedIn: www.linkedin.com/in/mandymcewen/
  • LinkedIn: www.linkedin.com/company/mod-girl-marketing-llc/
  • Facebook: www.facebook.com/mod.girl.marketing
  • Twitter: @MandyModGirl
  • Twitter: @ModGirlMktg