Innovation at Altitude: AltiSnooze solves High Elevation Sleep Challenges EP 495

This week, on episode 495, I'm talking with Will Schafer, founder of Altisnooze. The First-of-its-kind sleep aid for high-altitude.

After struggling for years with sleeping during alpine adventures, Schafer came to learn from a sleep doctor that altitude insomnia is a thing. He connected with formulation experts to develop a natural solution, ALTISNOOZE.

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What Happened:

For years, I chalked up my awful sleep in the mountains to bad luck. Every time I went to Summit County, Colorado, my nights were a mess—staring at the ceiling, waking up feeling like I’d been run over by a snowcat, and then trying to enjoy the outdoors while running on fumes.

I blamed it on travel, excitement, bad pillows—you name it. But then I started noticing something weird. Friends on ski trips and camping adventures were having the same problem. Some of them, tough-as-nails hikers and backcountry warriors, were walking around like zombies after a single night at altitude.

That’s when I met Dr. Michael Breus, a legit sleep doctor, who hit me with a truth bomb: altitude insomnia is real. And worse? It affects up to 75% of people. Your body’s struggling with low oxygen, which wrecks your sleep cycle, making it nearly impossible to rest.

So, I set out on a mission to fix it. After a deep dive into research, testing a ridiculous amount of natural ingredients, and countless sleepless nights (for science), I created Altisnooze—a sleep aid designed specifically for high-altitude adventures, without the grogginess of melatonin.

Principle:

Bad sleep = bad adventure. Period.

You can have the best gear, the most epic trail planned, and a perfect sunrise waiting for you—but if you don’t sleep well, your trip is going to suck.

Most people don’t even realize altitude is the issue. They just assume they’re bad sleepers, or that their body needs to “adjust.” But waiting around for a week to acclimate? Not ideal when your trip is only a few days long.

Good sleep isn’t just about comfort—it’s about performance, recovery, and actually enjoying the adventure you planned.

Transition:

A lot of outdoor lovers deal with this and don’t even realize what’s holding them back. They push through exhaustion, d