Paintless Mentor Podcast

Paintless Mentor Podcast

Learning Paintless Dent Repair and getting business was hard. It doesn’t need to be, especially when you discover interesting things from other fields. Things which at first do not appear related at all. This Podcast will make these connections to marketing and selling your service, and yes, to pushing dents.

Episodes

April 25, 2022 25 mins

Paintless repair always gets good reviews. Touch up does not. Is there something we are doing to cause problems for our customers? What can you do to protect your business?

SHOWNOTES

Mark as Played
By the time the storm was over and they fixed all the cars, Jim and his partner lost $25,000. Each. 
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Mark as Played
December 24, 2017 24 mins

Customers are the lifeblood of your paintless business. Would you trust your interactions with them to artificial intelligence?
Only if you were certain it would result in a better experience for them.
Have we reached the point in tech advancements to allow for this? Yes, we think so.
Listen to see how we are implementing a better start to the pdr estimating process using bots and believe it or not, facebook.

SHOWNOTES

Mark as Played
December 12, 2017 39 mins
Your dad liked them. You liked them. Now your kids like them and they are telling all their friends. 
Something which appeals to three generations or more, this is what we call timeless. 
Baseball? Yeah, but its really a pastime. 
We’re talking about things which seem temporary, like popular music. 
Music is popular for a small window of time, then it falls off a cliff into the realm...
  • Mark as Played
    Robo calls. Always an interruption when you’re in the middle of a dent repair. Every call starts with a lie, too. 
    “You’re listing is not correct…” or some such nonsense. 
    But there really is a way for a well meaning person, or worse an evil competitor to alter your listing. If you’re not careful, you may not even know about it for a time.
     
    Also, year end, we talk tax planning again...
    Mark as Played
    November 27, 2017 27 mins
    You sell dent repair services. This customer has a dent. Naturally, you start selling your dent repair service. 
    Oops you missed it. 
    Fixing the dent is only one of the things they want (and its the last they want to talk about). 
    Listen to uncover the six things your customer really wants. Then check out the shownotes for the list which will help you sell more, and write unbeatable ads.
    Mark as Played
    If you’re like every PDR tech who ever pushed a dent, you love new tools. We love seeing the new stuff too, even when its just for using around the office. 
    Over the years, we’ve found some apps or software which makes life easier. Listen to the tools we use in the dent repair office. 
     
     
    You're going to want to click above, lots of links to these great tools!
    Mark as Played
    November 14, 2017 33 mins

    They say every idea worth spreading starts on the West Coast of the USA.
    Not this time.
    PDR started two different places at the same time. Neither of them have a zip code starting with 9.
    Listen to how paintless began according to all the mostly true stories we’ve heard through the years.
    Also, why the changes coming in PDR will totally catch you off guard.

    SHOWNOTES

    Links Mentioned:

    Ep. 21 Should You Design Your Own PDR Tools

    Mark as Played
    November 6, 2017 24 mins

    Ninety days from starting. All the time needed for you to realize running a PDR business is not as great as you thought it might be.

    • You get more deductions, but also find you pay higher personal taxes. 
    • Read more
    Mark as Played
    Imagine coughing up money for a new car only to find it has hail damage on it. The underhanded way the dealer treated this customer would make Bernie Madoff blush. 
     
    Herein lies the reason for becoming more than just a metal pusher.
     
    Consumer education builds trust.Trust builds sales. The stories you hear and experience can become public service announcements. You’ll see how to for...
    Mark as Played
    October 24, 2017 15 mins
    Want to make more money in your PDR business? Raise your prices. 
    Easy for you to say, friend. We are first to admit, charging more is scary. At first. 
    When you hear what happened to us in this episode, you’ll see why it gets easier. Listen for a real example of a low price scaring a customer right into our shop. 
     
    • How to get to the most important thing in your customer’s mind
    • Wher...
    Mark as Played

    The best thing you can do for your PDR business website is make it google, or search engine friendly.

    Once your site is fixed up, the next best thing is to build links coming in to it. Google counts these as votes for your content and give you authority in the form of better placement in the listing.

    Local businesses can be easy to build links to if you know where to start. We found an article from Moz with some great suggestions. ...

    Mark as Played
    October 9, 2017 30 mins
    Your customers are smart, that’s how they wound up in your shop or on the phone with you. 
    From you they need guidance, but what’s the best way to give it? Come right out and tell them what to do? Might work sometimes. 
    Better if you help them in a way which makes them feel as if it was their own discovery. What follows will be their own decision. 
    For this, you need influence. The ethical mean...
    Mark as Played
    October 2, 2017 31 mins
    Have an idea for a PDR Light? Great! Please share it with the world. Better yet, build it, sell it and make lots of money. 
    No really you should. 
    But tread carefully, for it appears paintless dent repair tool innovation has sunk to the level of litigation. 
    Could you be sued for your innovative idea? Maybe. At the least, you can expect a cease and desist letter. 
    On one side of the ...
    Mark as Played
    September 22, 2017 25 mins
    “You charge too much!”
    Those words ring in your mind for a long time. 
    Even days later, you realize what bothers you most is your reaction. What you replied in the heat of the moment. 
    If you ever wished you could go back and change something, then you know the power of negative prep. 
    The time to work these things out is before they happen. Once the missile is launched, its too late...
    Mark as Played
    September 17, 2017 26 mins
    What ya gonna do on this dent? Push it, pull it, knock it down.
    Look again. How about now?
    Explore with us a simple approach for paintless dent repair. See why and how the best use it daily and some don’t even know they’re using it. 
    This is how all the methods of dent removal come together for you to make faster, easier repairs. 
    Once you see it, you’ll know why we call it the Unifi...
    Mark as Played
    September 8, 2017 38 mins
    Fixing a dent without painting is solving lots of tiny problems. Running a paintless shop means solving bigger problems. 
    Read more
    Mark as Played
    September 4, 2017 38 mins

    Your side gig. Your hobbies. Bet you have one or both. When you study these and compare to the paintless dent business, do you notice the similarities in their behaviors?
    The things which make a group turn on itself are not really unique to PDR.
    Other niches make this painfully clear: the same attitudes and strange views exist everywhere you look. People are people, right?

    • Flame wars and cyber bullies on a PDR forum, do they o...
    Mark as Played
    August 27, 2017 44 mins

    Ever price a hail damage car too low or take on one too severe to fix properly? Travis Daniels faced this very thing in his paintless business. “I’ll give you all my dent work if you fix this one car”.
    Listen to his story and what he learned from it.
    Also, we talk about some ways to change his website to optimize for his local market.

    • make your customer see you as a hero
    • getting the best domain name for your business

    SHO...

    Mark as Played

    On August 6 a tornado damaged many buildings near our paintless dent shop. The shop we left a few weeks before is a quarter mile away. It still stands, but is not safe to be in, much less to do business out of.
    Some have said, “You must be living right,” or “just good clean living!”
    Is this how it really works? Did our old neighbors lose their location for some hidden transgression?
    Maybe we were just lucky, or maybe its something ...

    Mark as Played

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