Just like launching a rocket into space requires a tremendous amount of initial energy to achieve lift-off, launching a new influencer marketing campaign with brand new influencers takes a tremendous amount of work.
But, once a rocket achieves a certain altitude, gravitational forces sheer away and the rocket can continue moving out into space on pure momentum. Influencer marketing can work the same way!
What if you could leverage ongoing relationships and amplify existing content and motions to keep… moving… forward?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
And today’s certainly going to be another highly tactical discussion. Because I can’t tell you how many times I’ve gone through the trouble to find an influencer, meet with them, bring them up to speed on our company and audience, and build a campaign with them… only to have to go through the entire process again with the next campaign or feature launch.
There has to be better, more efficient ways to find and work with influencers, right?
That’s exactly what Adam Rossow is going to talk to us about.
Adam has been working for decades to help brands understand how to test, create and optimize their marketing and communications. Group RFZ was founded with a similar charge in mind – to give the marketing suite the tools and insights they need to be successful, and their focus is on the influencer marketing space where they help brands and agencies get past vanity metrics and understand exactly how their marketing programs are impacting the way consumers think, feel and act.
Partnership Unpacked host Mike Allton talked to Adam Rossow about:
♉️ How to truly measure the success of influencer marketing campaigns
♉️ Where marketers can invest in influencer marketing and achieve momentum
♉️ Why long term relationships with influencers are so important
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Learn more about Adam Rossow
Connect with Adam Rossow on LinkedIn
Connect with Adam Rossow on Twitter
Resources & Brands mentioned in this episode
Group RFZ
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Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-brands-can-maximize-influencer-marketing-partnerships-w-adam-rossow/
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Music by Jumbo, "Peripheral" (feat. Plum Soul)
Produced and Hosted by Mike Allton