In 2022, Google announced that their Analytics product would have an entirely new version by Summer 2023, and that all brands would need to update and change. The year before that, it was announced that the mechanism most marketers used to track website visitor activity, cookies, would be going away.
In those instances, we had advance notice that change was coming. With disruptive technologies like AI, change is thrust upon us seemingly overnight, with CMOs and partnership leaders struggling to catch up by the light of the new dawn.
But change doesn’t actually occur overnight, so shouldn’t we be able to see what’s coming next?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
And this industry… it’s changing!
In past episodes we’ve talked about new networks like Threads, new laws and tools that are impacting influencer marketing and partnerships, and of course how AI is invading every aspect of our lives.
As marketing leaders, it’s incumbent on us to have the vision to see what’s coming around the corner and prepare for it. We need to know whether or not today’s hype is going to disrupt our very business tomorrow, don’t we?
Well that’s exactly what Mitch Joel is going to talk to us about.
When brands like Google, Starbucks, Shopify and GE want to decode the future, they call Mitch. We called him too.
Mitch is Co-Founder of ThinkersOne - a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business bestseller. His second book, Control Alt Delete was named one of the best business books of 2013 by Amazon.
And Strategy Magazine called him, "one of North America's leading visionaries,” which is why he’s here with us today.
Partnership Unpacked host Mike Allton talked to Mitch Joel about:
♉️ How AI is impacting marketing and partnerships today
♉️ Why marketing & business processes are so susceptible to new technologies
♉️ How CMOs and partnership leaders can decode the future
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Learn more about Mitch Joel
ThinkersOne
MitchJoel.com
Six Pixels of Separation
Connect with Mitch Joel on LinkedIn
Connect with Mitch Joel on Twitter
Resources & Brands mentioned in this episode
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Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-cmos-and-partnership-leaders-should-approach-new-technologies-like-ai-w-mitch-joel/
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Music by Jumbo, "Peripheral" (feat. Plum Soul)
Produced and Hosted by Mike Allton