How To Approach Marketplace Ecosystem Development with Jason Lampkin

In 2008, Apple launched the App Store for their iPhone product and for the first time, allowed 3rd party developers to build apps for their OS and charge associated fees.   In 2022, that ecosystem generated $1.1 trillion in developer billing and sales, and has driven hundreds of billions of dollars for developers. That ecosystem is now the most lucrative aspect of Apple’s business, and a model for partnership that many businesses would love to emulate.   How would something like that work for your business?   That’s what we’re covering in today’s episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building... oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.   While you may not be in a position to create the kind of ecosystem that Apple has built with their App Store, perhaps there are simpler, smaller scale approaches you might consider.   If you’re a SaaS tool like Agorapulse, you might find other SaaS tools who could integrate with your product and make those integrations available as apps, as HubSpot has done.   Or perhaps you might work with service providers who, in similar fashion, might offer their services in support of your product and the customers you serve.   In both situations, you’re creating an environment where you’re partnering with other brands in a way that’s different from any we’ve talked about before - marketplaces and ecosystems.   Where do we even begin?   That’s exactly what Jason Lampkin is going to talk to us about.   This Welsh soccer star-turned-partnership professional works for the world-leading freelancer platform, Fiverr, where he leads global partnerships for Fiverr’s cutting-edge marketplace. He brings years of partnership expertise to the fore and is adept at navigating the intricacies and nuance of a massive ecosystem and marketplace. ♉️ Why getting internal stakeholder buy-in is critical   ♉️ How to identify and leverage internal stakeholders   ♉️ What the real benefit to your external partners will be   Learn more about Daniela Garcia   Connect with Daniela Garcia on LinkedIn   Resources & Brands mentioned in this episode   Triple Ten Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo     Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-to-approach-marketplace-amp-ecosystem-development-w-jason-lampkin/   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton