Have you ever vouched for someone only to have them fall well short of the mark?
How’d that make you feel? Disappointed? Embarrassed?
How likely would you be to recommend that person again, and, worse yet, how would your recommendation be received in the future?
That’s the kind of problem that can occur when you don’t have buy-in from your internal stakeholders and your own organization when you kick off a partnership with another company. You might make promises on behalf of your company to a partner, only to be let down and embarrassed.
How can we avoid those situations?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
If you’ve been listening to the podcast for a while, you know that I’m in the midst of implementing a brand new partnership motion at Agorapulse, nearbound. I’m working with our sales and revenue teams, operations, marketing, and customer success, to be able to leverage our partner’s client relationships to increase our own sales and retention.
I wrote an article about how I got buy-in for this initiative because it was about more than just the investment in new technology. It’s also my time, of course, but I also needed to get all of those other departments I mentioned aligned with the project. Because these kinds of partnerships cannot work if a bunch of the people involved don’t see your vision and aren’t investing in making it a success.
So where do we start?
That’s exactly what Daniela Garcia is going to talk to us about.
Daniela has just joined Triple Ten as Head of North American Partnerships and has spent years fostering partnerships and relationships in industries from cosmetics to B2B MarTech! She’s been featured by some of the top partnership publications and productions in the industry, and she absolutely embodies value-driven metrics and partner-led growth.
♉️ Why getting internal stakeholder buy-in is critical
♉️ How to identify and leverage internal stakeholders
♉️ What the real benefit to your external partners will be
Learn more about Daniela Garcia
Connect with Daniela Garcia on LinkedIn
Resources & Brands mentioned in this episode
Triple Ten
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Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-to-get-internal-buy-in-for-strategic-partnership-success-w-daniela-garcia/
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