Every episode of the classic Western TV Show, The Lone Ranger, started out, "With his faithful Indian companion Tonto, the daring and resourceful masked rider of the plains led the fight for law and order in the early west. Return with us now to those thrilling days of yesteryear. The Lone Ranger rides again!" And throughout the decades since, the concept of working alone has often been equated with being a Lone Ranger. And we’ve used that phrase here on this very show.
But it’s a bit of a misnomer, isn’t it? The Lone Ranger wasn’t alone, he had his friend and colleague Tonto with him to help.
Tonto wasn’t a Ranger of course, but having a resource to turn to who at least has some understanding of our world and environment can be a real asset. It can help us lone partnership heroes feel less isolated, and give us additional avenues of research and brainstorming.
Can AI be that kind of faithful companion for us today?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
Today we’re in for a real treat, as we’re joined by one of my best friends and she just happens to be a brilliant expert in generative AI. And she’s going to help me, er… us… with the fact that many of us are operating as partnership department leaders yet we’re a team of one. We’re expected to foster new relationships, bring on new partners, spearhead new initiatives, and often do that across several different kinds of partnership types.
How can AI help us to be more efficient and feel less isolated?
That’s exactly what Katie Richman is going to talk to us about.
Katie spent decades at the intersection of content production, brand storytelling, and emerging tech at well-known brands like ESPN and Meta. She’s now an incredible writer, thought leader, and consultant in the generative AI space, conducting emerging tech workshops and coaching sessions for industry leaders and executives. She’s a tech optimist but a business operations realist, and we’re blessed to have her with us today to help us understand the power of generative AI.
Partnership Unpacked host Mike Allton talked to Katie Richman about:
♉️ Why partnership leaders should utilize AI in every aspect of their work
♉️ How AI can help with pitching and onboarding partners
♉️ Where partnership leaders can use AI for campaigns and engagement
Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Katie Richman
Connect with Katie Richman on LinkedIn
Connect with Katie Richman on Twitter
Resources & Brands mentioned in this episode
TechNormal
Marketing AI Institute
ChatGPT & Open.ai
Magai & Dustin Stout
HubSpot
Jenn Herman
Finding Success in B2B SaaS Partnerships w/ Kate Skerrett
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Full Notes & Transcript: https://www.thesocialmediahat.com/blog/partnering-with-ai-throughout-the-partnership-journey-w-katie-richman/
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Music by Jumbo, "Peripheral" (feat. Plum Soul)
Produced and Hosted by Mike Alton