Relationships are everything. That’s been the resounding theme throughout every episode of this podcast. From developing strategic brand partnerships, to working with brilliant influencers, every guest has stressed how important it is to develop key relationships. What they haven’t said though is how important personal branding is to that endeavor.
Whether you’re a seasoned marketing executive or an up-and-coming B2B influencer, personal branding is essential for establishing critical connections online.
We all know LinkedIn is the network to focus on, and that we need to show up regularly, but what does that mean, exactly? How do we create content and activity that builds community and grows our network?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
Read any blog post about personal branding and you’ll read trite advice like:
Be Authentic
Start Blogging
Provide Value
That’s superficial at best. Because you and I are busy, goal-driven professionals, we want advice that’s tactical and strategically relevant to us as marketing and partnership professionals.
That’s exactly what our guest today, Bob Cargill, is going to talk to us about.
Bob has worked for hundreds of clients over the years, when he wasn’t leading the American Marketing Association of Boston or the New England Direct Marketing Association. Where, by the way, he delivered award-winning content about LinkedIn. He’s a writer, a podcaster, a YouTuber, an adjunct professor, a social media consultant and a speaker… and that’s why it should come as no surprise that his book is titled, “Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media.”
We’ll have the link to the book in the show notes but even better, we’ve got Bob here in the studio with us so we can pick his brain!
Partnership Unpacked host Mike Allton talked to Bob Cargill about:
♉️ How to measure the success of personal brand and social media
♉️ The key steps and tactics for marketing executives and partnership leaders
♉️ How to balance full time work with “personal” social media activity
Learn more about Bob Cargill
Connect with Bob Cargill on LinkedIn
Connect with Bob Cargill on Twitter
Resources & Brands mentioned in this episode
“Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media”
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Full Notes & Transcript: https://www.thesocialmediahat.com/blog/personal-branding-for-partnership-leaders-and-marketing-executives-w-bob-cargill/
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Music by Jumbo, "Peripheral" (feat. Plum Soul)
Produced and Hosted by Mike Allton