If you’re in business you’re in sales. And every salesperson has to expect negotiation.
When you’re in charge of making decisions you also have the freedom to name your price, availability, and timeline. This is great because as you evolve you can shift your prices, start a waiting list, and let a prospect know when you’re not a good fit.
And still there will always be someone who wants it all and wants it THEIR WAY.
Knowing what you can promise -- good, fast, or cheap -- (hint: it’s never all three) will help you navigate these conversations and uphold the boundaries you need to deliver your highest level of service.
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