Episode #10 Leaning into uncertainty and following your passion

Welcome to episode 10 of Peak Performance Perspectives! 

Today I'm chatting with Melanie Lindquist. I worked with Mel many moons ago when I was a brand manager. We connected instantly over our mutual love of food and our passion for effective comms. In this episode, we talk about leaning into uncertainty, the importance of following your passion and the need to continually evolve, grow and change.

To connect with Mel, you can find here on LinkedIn: https://www.linkedin.com/in/melanielindquist/ 

 

About Melanie Lindquist: 

Melanie Lindquist is an awarded media professional who has worked across multiple brands in live entertainment, radio, digital, television and out-of-home media for the past two decades.

She currently the Managing Director for Talon Asia Pacific - an independent full service Out of Home agency dedicated to driving client value through teamwork, expertise, creativity, data and proprietary technology.

Melanie worked initially as a touring artist Publicist until Southern Cross Austereo enticed her for what would be the first of five roles across three markets with the organisation including Triple M. Her radio career continued with the Australian Radio network leading their Sydney promotions and marketing teams (KIIS, WSFM & 96.1). Melanie’s radio career was recognised with three ACRAs (Australian Commercial Radio Awards) for the industry’s Best Marketing Director.

Television came calling when she led the marketing and publicity team for the Nine network working closely with content, sales and programming to develop market-centric strategy to increase viewers and revenue.

A ground-up opportunity to learn Digital lured her agency-side to a digital agency start up where she developed the business’ strategy, client service and business development teams and grew the business to nine times the revenue in six years.

Her work leading client strategy & audience intelligence teams and then developing the Strategic Planning & Customer Operations unit at Australian's largest OOH organisation, oOh!media, was recognised many times including a finalist nod at the B&T Women in Media Awards (Strategy) and awarded the Australian Marketing Institute’s Certified Practising Marketer of the Year (NSW).

In 2021, Melanie relocated to the thriving marketing hub of Singapore and was appointed as Talon’s first APAC Managing Director to lead its expansion into the region. She now works with global brands to deliver insight-led strategy, planning and management for out-of-home media campaigns across Asia Pacific including China, India, Japan and Australia.

Melanie has a BA in Communications and a Masters Degree in Business (MBA) and is a graduate of Mark Ritson’s Mini MBA in Marketing and Mini MBA in Management
She is a Certified Practising Marketer and Fellow of the Australian Marketing Institute and Fellow of the Chartered Institute of Marketing (FCIM).