EP 76 Trust, Craft, and Community: Inside Pierce Custom Jewelers

Welcome to another great episode of the Pearls of Wisdom Jewelry Podcast! Guy and Elisa Dillon of Southern Jewelry News sit down with Melissa Pierce of Pierce Custom Jewelers in Lake Mary, Florida. This episode gets into the artistry, trust and community that makes Pierce Custom Jewelers so special.

Melissa shares the story behind the family business she co-owns with her husband Lance, a master jeweler with over 34 years experience. Melissa talks about how her career went from corporate consulting to jewelry making and how she earned her graduate gemology degree. Together Melissa and Lance have built a business based on trust and offer a mix of fine jewelry and custom designs that reflect their clients lives and memories.

Melissa talks about the care that goes into each piece from understanding a client’s lifestyle to using CAD design and gemological microscopes. She also talks about their honesty policy where every item on their website is physically in their store – no bait and switch here.

Throughout the conversation Melissa talks about the challenges of modern jewelry retail such as educating clients on lab grown versus mined diamonds and managing changing client expectations. She shares stories of helping clients through big decisions like choosing engagement rings that balance sentimental value with practicality.

A big part of the conversation is about the Pierces’ community involvement. With clients spanning three generations Pierce Custom Jewelers is all about trust and relationships. Melissa shares a story about turning away a client who was uncomfortable with her ring being resized and then seeing that client come back as a loyal customer – proof of their integrity based business.

In addition to jewelry Melissa talks about the creative passions she and Lance share including their love of music. Listeners get a special treat at the end of the episode – a piano performance by Melissa herself.

Whether you’re a jeweler looking for inspiration, a client curious about custom jewelry or someone who loves stories of artistry and connection this episode has you covered. 

Listen now! Check out more episodes of the Pearls of Wisdom Jewelry Podcast.

 

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast

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