This episode of Pearls of Wisdom showcases another amazing story from one of our colleagues in the jewelry industry. Our host, Guy, from Jewelry Store Marketers, sits down with a visionary in the world of luxury accessories, Irina Aran of Facets Fine Handcrafted Jewelry. She came to talk about her enduring and wonderful journey in this industry.
Irina’s story began from a small family-run business—just like what most successful businesses do. Now, she’s leading a luxury and antique jewelry company. Irina shared how her passion for craftsmanship and commitment to quality has been instrumental to her success.
Her story is a lesson in perseverance and resilience. She explained that even when things get tough, fear won’t let her dictate her future. The shocking story of a smash-and-grab robbery in her store tested her and her team’s mettle. She explains how being calm, putting safety at the top of mind, and turning adversity into an opportunity to beef up security. This also led them to strengthen community ties.
Irina also opens up an endearing story and a personal project—something close to her heart. She built a jewelry collection inspired by her late brother to support ADHD awareness. She highlights how she turned her grief of losing her young brother into purpose by designing a meaningful piece where a portion of the proceeds go to non-profit initiatives.
Entrepreneurs and creatives will also find inspiration from Irina’s experience with customer engagement, viral marketing, and running big giveaways. Listeners will also get insights on the importance of in-house craftsmanship instead of outsourcing and how social media is integral in the progress of a modern jewelry brand.
Tune into Irina Aran’s fascinating story. Learn the ropes and challenges of building a business that will last.
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast
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