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June 18, 2025 30 mins

How does someone go from sketching ideas in a notebook to becoming a custom jeweler known for transforming her clients’ wildest ideas into wearable works of art?

In this episode of the Pearls of Wisdom Jewelry Podcast, we welcome Carter Eve, founder of Carter Eve Jewelry, as she shares the deeply personal story behind her journey into the world of fine jewelry. It all began in 2008 while living in New York. As a student, Carter found herself returning again and again to a small jewelry store—not to shop, but to observe. Fascinated by the goldsmiths carving wax rings in the back room, she asked endless questions until one of the jewelers finally told her, “You really should consider doing this yourself.” That nudge led her to turn a passing fascination into a full-time passion—and eventually, a business.

Since launching her brand in 2013, Carter has blended old-school craftsmanship with cutting-edge techniques. She apprenticed under an 85-year-old master jeweler who taught her everything from intake to customer care the traditional way—skills she still uses today, even as she experiments with 3D modeling and tech-forward design. Her process is fueled by the creative visions of her clients, whom she calls her greatest teachers. Every project pushes her skills further, making room for innovation while staying grounded in timeless artistry.

In this candid conversation, Carter opens up about the mistakes that shaped her—like the ring she poured her heart into, only to melt it down when it didn’t turn out right. She also talks about the importance of trust in the jeweler-client relationship, the evolving tastes of younger generations, and how she uses sketchbooks to mine ideas and spark new creations.

Beyond the bench, Carter Eve serves on the board of the Women’s Jewelry Association (Los Angeles chapter), hosts pop-ups, and is exploring retail partnerships to expand her presence. She also shares some fun, off-the-cuff moments—like imagining what she’d hide inside a ring with a secret compartment, and how she strategically “left behind” detailed ring sketches for her partner to find when it came time for her own engagement.

Whether you're a new designer, a jewelry lover, or someone dreaming of turning creativity into a career, this episode is packed with hard-earned wisdom, warmth, and practical advice from someone who’s carved her path, quite literally, from wax to gold.

 

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast

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