In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, Guy sits down with Doris Butler of Butler Diamonds & Fine Jewelry for a conversation full of humor, honesty, and practical insight. Drawing from years of experience in the jewelry business, Doris shares valuable lessons about customer service, communication, and the day-to-day realities of running a store.
One of the most memorable parts of the discussion is Doris’s surprising perspective on when it might actually be okay to tell a “little white lie” to a customer. She explains that sometimes managing expectations with care requires softening the truth in order to maintain trust, protect the customer relationship, and ensure a positive experience.
Doris also sheds light on the unique challenges of selling pre-owned and estate jewelry, where expertise and sensitivity are equally important. She talks about navigating fluctuating gold prices, protecting profitability, and why attention to even the smallest details—like making sure earring backs match—can leave a lasting impression on clients.
More than just tips and tactics, Doris’s advice highlights the heart of the jewelry business: building relationships, fostering trust, and creating meaningful experiences. Her straightforward approach and genuine stories provide encouragement for jewelers at every stage of their careers. Whether you’re looking for fresh ideas on customer care or inspiration to adapt to today’s retail challenges, this episode delivers practical pearls of wisdom you won’t want to miss.
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast
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