Peggy Smedley and Eddie Hartman, partner & board member at Simon-Kucher Partners, and coauthor of Scaling Innovation: How Smart Companies Architect Profitable Growth, talk about why startups fail. He says if you created something people want to buy and pay for, then your startup wouldn't fail, and we must begin with the question: but do they?
They also discuss:
· Pricing, packaging, and go-to-market strategy.
· The Blockbuster phenomenon—and how markets shift.
· What a single-engine track is—and how to become a profitable growth architect.
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