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August 8, 2023 35 mins

In this episode, we are joined by Rai Hyde Cornell, a marketing expert with a background in psychology. Ray shares valuable insights on how to build a successful marketing strategy that resonates with customers and creates long-lasting relationships.

With her unique perspective on connecting with people on a deeper level and understanding their needs and motivations, Rai emphasizes the importance of aligning marketing efforts with the company's values and delivering authentic messaging that truly connects with the target audience.

Tune in as we delve into the significance of connecting on a human level to retain and attract employees and clients, and how this approach can lead to meaningful and impactful marketing outcomes.

Episode Highlights:

  • Rai's journey from psychology to content marketing
  • People-Centric Marketing Approach
  • Tips for Internal Marketing
  • Creating actionable company values
  • Building Meaningful Connections
  • The pitfalls of using manipulative marketing tactics

Connect with Rai:

Website: https://www.cornellcontentmarketing.com

LinkedIn: https://www.linkedin.com/in/raicornell/

 

Connect with the Host, Lori-Ann Duguay

LinkedIn: Lori-Ann Duguay

Facebook: People-Powered Solutions

Instagram: People-Powered Solutions 

Twitter: Be People Powered

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About People-Powered Solutions:

Welcome to the People Powered-Solutions Podcast, your go-to platform for igniting company culture transformation. Our insightful episodes explore the nuances of culture transformation while providing practical tips to enhance it. We focus on improving workplace dynamics, uncovering strategies and insights to boost employee engagement and satisfaction. With expert guests, we empower leaders with effective management training advice.

Join us in engaging conversations on leadership and culture, as we navigate the intricacies of corporate culture transformation and elevate leadership skills within modern workplaces.

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