Deconstructing Gender Stereotypes With Jodi Bondi Norgaard

Can gender stereotypes in childhood be more destructive than our culture perceives and stand in the way of gender equality? Discover how one woman's vision turned into a catalyst for change.


Join Dr. mOe Anderson as she sits down with Jodi Bondi Norgaard, an award-winning entrepreneur and author, to discuss her relentless pursuit to redefine gender norms in the toy industry and her inspiring journey in empowering young girls through the Go Go Sports Girls doll line. Discover how Jodi's passion for gender equity in sports and her innovative strategies can inspire you to push boundaries and challenge the status quo.

Memorable Quotes from Jodi Bondi Norgaard:

"Gender inequality doesn't start in our teens; it begins the moment a child can hold a book or toy."

"I am so sick and tired of these negative images marketed to girls, and I think I can do something about it."

Key Points:

• Jodi Bondi Norgaard's "aha moment" in a toy store sparked her mission to create the Go Go Sports Girls doll line, challenging traditional gender norms.

• Despite industry resistance, Jodi persevered, spending five years reinvesting in her business to offer empowering toy options for young girls.

• Jodi emphasizes the power of data in advocating for women's sports and the need for brands and media to support this growing movement.

• Through personal anecdotes, Jodi highlights the importance of persistence and the rewarding impact of products that empower women and girls.

Chapter Breakdown:

(0:00:03) - Empowering Girls Through Sports
(0:07:26) - Breaking Barriers in the Toy Industry
(0:12:29) - Challenges and Triumphs of Female Entrepreneurship
(0:17:45) - Innovating With GoGo Sports Girls
(0:25:59) - Supporting Women in Sports Movement

Resources Mentioned:

Jodi Bondi Norgaard's book: "More Than a Doll"
The GIST, Deloitte, and Wasserman report on women's sports

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