Personal Injury Mastermind

Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Episodes

354. 10 Steps to Explosive PI Firm Growth (From an Inc. 5000 Firm Owner) w/ Brandon Dawson, The Thumbs Up Guys

October 2, 2025 • 29 mins
Brandon Dawson, founding partner of Miller, Dawson, Sigal & Ward — better known as the Thumbs Up Guys — shares the 10 steps that took his South Carolina firm from a four-partner startup to an Inc. 5000 honoree with 279% growth in just three years You’ll learn:  How to create a brand clients remember Why dominating one channel beats spreading thin The role of reviews and referrals in compounding growth How ...
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353.10 Candid PI Marketing Lessons w/ Chris Dreyer & Gary Sarner

September 30, 2025 • 30 mins
PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases. You’ll learn:  Why TV may not be the crown jewel for PI firms How radio stacks up against streaming for cost and reach The three traits every campaign must have to work Wha...
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352. 4 Steps to Your First $10M Year w/ Jim Hurley

September 25, 2025 • 19 mins
What does it take to grow from solo to a $13M firm? Jim Hurley, Managing Partner at Cooper Hurley Injury Lawyers, reveals the four-part system that got him his first $10M year. You’ll learn:  Why every firm needs in-house marketing, no matter the size How intake can make or break your revenue The referral system that generates over 50% of new cases Tech and database strategies that keep your name top of mind...
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351. Stop Coasting. Start Creating. It’s Never Too Late. w/ Manny Ibay

September 18, 2025 • 35 mins
Coasting is comfortable — until it isn’t. After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore. This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice. We discuss: How one idea at PIMCON became a movement The billboard and bus ...
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350. BONUS: Local AI SEO — How to Stay Visible as Search Shifts (Webinar Replay)

September 15, 2025 • 45 mins
AI is rewriting the rules of local search. Google is no longer the only gatekeeper—chatbots, Bing, and AI-driven directories are now deciding who shows up when injury victims search for help. In this webinar replay, Rankings.io experts break down what personal injury firms must do today to stay visible tomorrow. Learn: How AI pulls (and misreads) your firm’s online data Why inconsistent names, addresses, and reviews ca...
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349. Mass Torts Without the Overhead w/ Gregg Goldfarb

September 11, 2025 • 29 mins
What if you could run a thriving PI firm with a skeleton crew—and still take on Fortune 500 giants? Gregg Goldfarb has spent three decades adapting to the ever-changing world of personal injury law. From police brutality cases in the Rodney King era to today’s mass tort battles, Gregg has learned how to stay lean, minimize risk, and seize opportunities others miss. In this episode, Gregg breaks down how PI owners can thrive in hi...
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348. The Client-First Strategy Behind 25% More Personal Injury Cases w/ Monty Cain

September 4, 2025 • 17 mins
Most firms chase more leads. Monty Cain squeezed more cases out of the leads he already had. By treating law like customer service, retooling intake, and training his team to spot mild TBI patterns, he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to bring those claims in Oklahoma courts. The result: more signed cases, stronger case ...
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347. He Gets 80% of Trucking Cases Without Referrals: 3 Pillars of Proof w/ David Craig

August 28, 2025 • 24 mins
Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI. In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law: Proof of Expertise: Books and a podcast that educate clients while closing cases. Proof in Performance: A culture ...
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346. Bonus: Books Into Cases - Education Marketing for PI Firms w/ Kara Prior

August 26, 2025 • 17 mins
Content that creates authority. Social ads that set appointments. Referrals that actually call back. Kara Prior (President, James Publishing / James Amplifier) shares how PI firms are converting attention into signed clients—using niche books, AI-cloned video, and a referral system that delivers. Kara explains: Why niche authority books beat generic guides for proof, follow-up, and lead capture. The math behind Social L...
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345. This Cookie Outsells Billboards: Fortune Cookie Marketing w/ Shawn Porat

August 21, 2025 • 23 mins
Billboards, bus wraps, and TV ads are fighting for the same split-second of attention. But what if you could get your brand in front of someone at the exact moment they’re relaxed, focused, and open to suggestion — without competing against 20 other lawyers in the same space? Shawn Porat is the founder and Chief Fortune Officer of OpenFortune — the media platform turning the humble fortune cookie into a high-impact PI marketing c...
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344. BONUS: Follow Them Everywhere: The Programmatic Advantage for PI Firms

August 18, 2025 • 49 mins
Only one in ten PI firms is using programmatic advertising. That means the other nine are sacrificing market share. And cases. If your ads aren’t following your ideal clients from Candy Crush to connected TV, it’s time to change that. In this special bonus replay of our live Rankings webinar, CEO Chris Dreyer and Director of Paid Ads Brianna Sudbury break down exactly how to put your brand in front of the right audience, on the r...
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343. 3 Rules for Building a Trial-First Personal Injury Practice w/ Brett Turnbull

August 14, 2025 • 32 mins
Most personal injury firms treat trials as a last resort. Brett Turnbull built his entire business around it. And made it profitable. In this episode, Brett reveals the marketing and operational systems driving his national trial practice. He breaks down his three-part framework — money, marketing, and operations — and shows how each part works together to attract better cases, prepare his team, and keep the firm financially stron...
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342. Marketing Budgets Decoded: What to Do with $100K, $1M, and $10M w/ James Helm

August 7, 2025 • 54 mins
As the founder of TopDog Law, James Helm has gone from $5K in monthly lead buys to seven figures a month across paid social, billboards, and more. If you're wondering where your budget should go—at $100K, $1M, or $10M—this is the guy to learn from. In this conversation, James shares: The hidden risks of under-spending (or over-hiring) Why creative is the most overlooked cost center When lead buying makes sense—and...
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341. Litigate Everything: How Blake Swan Built a 6-State Firm with Ruthless Intake and Data Discipline

July 31, 2025 • 35 mins
By litigating 80% of his cases, tracking every KPI that matters, and building an intake team with zero missed calls, Blake Swan has scaled Keller Swan to six states and 37+ staff — without losing control. In this episode, Blake breaks down the exact systems and decisions that powered his explosive growth. From AI-backed intake to profit-by-pod dashboards, you’ll learn how discipline, data, and strategy drive outsized results. I...
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340. The Trial Method Behind $90M Verdicts (With One Paralegal) w/ Eric Fong

July 24, 2025 • 30 mins
Growth is the goal for many trial attorneys — more cases, more verdicts, more visibility. But where most zig, Eric Fong zags. With just one paralegal and complete commitment to the work, he turned down a $25K offer and won a $91 million verdict — the largest in Washington State history. Eric doesn’t chase scale. He builds deep focus. That focus comes with a cost — sometimes leaving him physically depleted after trial — but it’s al...
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339. BONUS: How to Leverage AI and Score More Signed Cases a Webinar Replay w/ Kat Taylor

July 21, 2025 • 66 mins
In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals. Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won’t survive the AI shift. You’ll learn: How AI models like ChatGPT and Perplexity are trained (and what they’re pri...
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338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready

July 17, 2025 • 36 mins
Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases. In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write be...
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337. Zero Staff. No Ads. $1.3M in Year One: Solo PI Success w/ Carlos Dominguez

July 10, 2025 • 17 mins
Forget the big team, big spend, big promises formula. Carlos Dominguez built a million-dollar PI firm in Miami—without a single employee or a dime on ads. How? By breaking every “rule” of modern law firm growth. This episode challenges what most lawyers think it takes to win. Carlos shares exactly how he turned cold starts and courtroom chops into $1.3M in settlements, why volume firms hand him their leftovers, and the overlooked...
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336. Pop the Limits: Get to Court Fast & Win Big w/ Andy Citrin

July 3, 2025 • 21 mins
Andy Citrin has built his reputation on urgency, precision, and courtroom pressure. With over 40 years in the game, $600M recovered, and a mock courtroom in-house, Citrin’s not just practicing law—he’s coaching a new generation to dominate it. In this episode, Andy reveals the W.I.N.S. and T.R.I.A.L. frameworks powering his firm’s rapid-response strategy.  What You’ll Learn: How filing within 72 hours changes everything ...
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335. 10K Clients in 10 Years: How to Align Legal Marketing, Tech, and Vision w/ Josh Schmerling

June 26, 2025 • 29 mins
PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠! When you’re chasing a goal as ambitious as helping 10,000 injured clients, you’re bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm’s growth and kept his best people stuck in paperwork. Instead of accepting the bottleneck, Josh did what true innovators do: he built the solution himself. With LawPro.ai, he turned a ti...
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