Pitch Playbook: Brand Visibility Beyond Social Media
Pitch Playbook: Brand Visibility Beyond Social Media is the podcast is for established entrepreneurs ready to step beyond algorithms and into the spotlight. Host Lisa Bradshaw is a 29-year cancer survivor, widow, TEDx speaker, and a visibility expert with a combined 18 years in radio, television, and magazines. She teaches you how to grow your audience and get sales without relying on social media by landing speaking gigs; booking free media coverage, like TV, magazines, and podcasts; and securing sponsorships for dream projects. After starting with a product-based business as a pillow designer and landing her 'E' pillow on the 'FRIENDS' set for the last two seasons of the show, she moved on to establishing her personal brand as a radio host and author after appearing on two episodes of Oprah Radio. Since then, she has launched a non-profit, The DON'T WAIT Project, written her second book, Big Shoes: A Young Widowed Mother's Memoir, hosted her television show, Life with Lisa, and partnered with corporate sponsors for 3 national tours, traveling 23 states on a storytelling adventure. Lisa knows exactly how to help you monetize your expertise, grow your brand, share your story with warm audiences, and turn your knowledge into speaking engagement income. Whether you're tired of social media or hugely successful on various social media platforms but are ready to expand your reach and your message, this podcast shows you how to pitch yourself, build authority, develop thought leadership, and create visibility strategies that generate growth, impact, and income. This podcast is for you if you find yourself asking questions like: How do I get booked as a speaker? How do I get onto a podcast? How do I pitch podcasts? How do I get media coverage? How can I get featured in a magazine? What can I do to replace social media? What is a good alternative to social media? What to do if I don't use social media? How do I reach out to get brand deals? How do I pitch brands? How do I get sponsors for a project? How to build my personal brand? How do I grow my brand? Ready to step into the spotlight? Join Lisa every week for actionable strategies, real success stories, and the insider knowledge you need to build lasting visibility that transforms your business and amplifies your impact.
Episodes
When my back was against the wall as a widowed single mom, I made a choice that shaped everything that came next. I turned down security to build something with purpose—a personal brand rooted in storytelling, visibility, and impact. In this episode, I share how I stayed the course, found my why, and rebuilt a life that helped me feed my kid, feed my soul, and be home by 3 o’clock every day when he got home from schoo...
What if you could skip the blank page struggle, pitch with confidence, and shape your story faster? Find out how I invested nearly 80 hours—drawing on 24 years of coaching expertise—to build my first of several interactive bots that help you pitch bigger, grow faster, and increase your income without ads or daily social posting. See how bots don’t replace us as coaches (they make us better), and how I’ve turned my har...
Have you seen the ‘E’ pillow on the ‘FRIENDS’ show? No ad budget for my first side hustle (before side hustles were a thing) was the exact push I needed to make my first big pitch. Hear how I took a chance, aimed high, and turned the show’s visibility into features in national media, including Oprah.com, The Rachael Ray Show, and InStyle, Parents, and Better Homes & Gardens magazines. I break down what I learned about...
Side hustles, setbacks, and the determination to stay the course after becoming a widowed single mom—this is where my visibility journey began. I share how I built a personal brand from the ground up, leveraged every opportunity to pitch smarter, and turned life’s hardest moments into momentum that fuels my purpose-driven work today. If you’re ready to shape your own visibility path, this is where we start.
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