An AI overview reduces clicks on the original sources 20%–35%.
Text version: https://pivot-to-ai.com/2025/04/26/googles-ai-overview-directly-takes-readers-away-from-its-own-source-sites/
The Man Who Killed Google Search https://www.wheresyoured.at/the-men-who-killed-google/
"Keep in mind that the Ads team is considering calling a code yellow to close the search gap we are seeing" (PDF) https://www.justice.gov/d9/2023-11/417581.pdf
Glue pizza and eat rocks: Google AI search errors go viral https://www.bbc.co.uk/news/articles/cd11gzejgz4o
Google’s Elizabeth Reid: ‘Human curiosity is boundless and people ask a lot of questions’ https://www.ft.com/content/decc6853-4fff-448c-b1c3-be8824ab511f
AI Overviews Reduce Clicks by 34.5% https://ahrefs.com/blog/ai-overviews-reduce-clicks/
Google AI Overviews: New CTR Study Reveals How to Navigate Negative SERP Impact https://www.amsive.com/insights/seo/google-ai-overviews-new-research-reveals-how-to-navigate-click-drop-off/
Google Search’s “udm=14” trick lets you kill AI search for good https://arstechnica.com/gadgets/2024/05/google-searchs-udm14-trick-lets-you-kill-ai-search-for-good/
T-shirts! Mugs! Merchandise! https://pivot-to-ai.redbubble.com
Enhance the channel: https://www.amazon.co.uk/hz/wishlist/ls/3Q8VZW46J6DM6
Please fund this vital work for the good of humanity! (or a portion thereof)
Patreon: https://www.patreon.com/davidgerard
Ko-Fi: https://ko-fi.com/A1529D5
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.