Michelle Jackson Navigates the Nuances of Monetizing a Personal Finance Brand

In the first episode of this season I spoke with Harlan Landes, founder of the Plutus Awards, Plutus Foundation and Plutus Voices events. It’s a great conversation about the evolution of the Plutus ecosystem and what motivates Harlan to do the work that he does.

The main question that the Plutus Foundation will be exploring this season is the tension that content creators in the personal finance space feel when deciding whether or not to monetize their brand. I absolutely felt this tension and nervousness at the time that I decided to monetize my brand partly because I had to ask myself if I was being inauthentic, greedy or disingenuous as a person in the personal finance space.

I thought it would be interesting to share what I thought about, what I was afraid of and how and why I ultimately decided to say “yes” to making money as a personal content creator.

For more information, visit the show notes at https://plutusfoundation.org/2022/monetizing-personal-finance-brand