Money Should Be a Side Effect of Your Business, Not Its Purpose

Can your business succeed if making money isn’t its guiding factor? Perhaps in the most successful businesses, creating monetary value isn’t the primary objective -- or, at least, owners have another purpose in mind.

In this episode, Sarah Li Cain has a candid conversation with J.D. Roth, founder of Get Rich Slowly. J.D. discusses the benefits of getting away from the idea that money is the primary goal in business, how to blend your business and personal life together and enjoy meaningful and successful work, and why he is not fond of search engine optimization (SEO).

Episode highlights

• J.D. discusses different types of goals when making money is not top priority in your business
• How its ok for your purpose to change for your business and personal life
• J.D. expresses the importance of creating meaningful work
• How pivoting Get Rich Slowly from a blog to something meaningful to J.D.

For more information, visit the show notes at https://plutusfoundation.org/2021/money-business-purpose