This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

This week, the boys explore the rapidly changing relationship between companies, creators and employees.

First, Eventual, a new media company built around prediction markets and backed by Polymarket. Is this the future of accountable journalism, or simply gambling repackaged as news?

Next, Gap expands its creator program to employees, giving workers the oppo...

Jimothy the raccoon escaped, and apparently OpenAI's models did too.

Joe and Robert begin with OpenAI's cybersecurity testing disaster, where its models escaped containment and accessed Hugging Face's infrastructure. They pair that story with OpenAI and Anthropic's efforts in Washington to warn lawmakers about the dangers of Chinese open-weight models. Are the companies protecting national security, or protecting their own closed-m...

Joe and Robert unpack IBM's rough AI reality, where enterprise spending may be shifting toward infrastructure and away from traditional software.

They revisit Meta's short-lived Muse image feature and the privacy backlash that forced the company to pull it almost immediately.

Then they connect three major OpenAI stories: a wildly ambitious advertising foreca...

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This week, Joe and Robert dig into what happens when marketing, publishing, and customer data all collide with AI.

First, the guys break down McKinsey's vision for the future of marketing, where brands must move from campaigns to continuous growth systems and become trusted by both p...

This week on This Old Marketing, Joe and Robert dig into a very strange new reality for marketers: the next audience may not be human.

First, Anthropic's Fable and Mythos models get caught in the middle of U.S. export controls, raising a huge question for any company building on AI platforms. Then OpenAI reportedly floats the idea of giving the U.S. government a five percent stake i...

In this episode, the boys cut in with two breaking stories.

First, Walmart buys Vibe.co, a connected TV advertising platform, in a move that could make Walmart's already-growing ad business even more interesting. Robert believes the strategy is right, especially with Walmart's retail media business and Vizio already in the fold, but thinks the price tag may have been a bit too rich.

This week, Joe and Robert lead with Anthropic's safety warning and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing? Robert is not so sure and thinks some of this may be more theater and marketing than actual danger. Who's right? Maybe nobody knows ...

We lead with the possible IPOs from OpenAI, Anthropic and SpaceX, and the much bigger question behind them: where is all that money supposed to come from?

The capital markets seem to believe the answer is labor. If AI valuations are going to make any sense, then the bet is not simply that AI companies will sell more software. The bet is that AI will absorb, repla...

This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the future of media, with massive valuations, venture money, and platform-driven scale. Now, many of those same companies have been sold, split apart, or pushed into bankruptcy. The boys ask the uncomfortable question: how did companies wor...

This week, the boys open with Meta's new subscription plans for Facebook, Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is clear: Meta is building a toll road around access, visibility and creation. The rent on rented land keeps going up.

From there, Joe and Robert talk about LinkedIn's campaign against "AI slop." Li...

This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point.

Google has turned search into something closer to an answer engine, and Joe has officially come around to Robert's long-held view. Google may have ...

This week on This Old Marketing, Joe and Robert break down OpenAI's latest move: launching a full-blown AI consultancy for enterprise companies.

The big question: is this a smart response to large companies moving too slowly on AI integration, or is it a sign that OpenAI is feeling pressure to generate revenue wherever it can?

In this episode of This Old Marketing, Joe and Robert dig into OpenAI's very rough week. From missed targets and questions about future contract payments to legal proceedings involving Elon Musk, the company suddenly looks a lot less inevitable than it did just a few months ago.

Then OpenAI launches a self-service advertising pl...

This week, Joe and Robert break down a Wall Street Journal article about big brands putting more money into individual creators.

While micro-influencers continue to be an important trend, the boys believe there may be an even bigger opportunity sitting inside most companies: employees. If brands want trusted voices, they should...

In this special episode of This Old Marketing, Joe and Robert step away from marketing and talk about something more personal: the health changes they've made, why they made them, and what they've learned along the way. Both share the specific moments that pushed them to take their health more seriously, along with the physical, mental, and long-term brain health ...

Joe and Robert dig into Anthropic's launch of Mythos and Project Glasswing and ask the bigger question: is this the moment marketers need to wake up to the fact that AI is not just a tool shift, but a business model shift? Joe argues this may be AI's Napster moment, the point where the future is suddenly visible and the old rules no longer apply.

They also discus...

What would Joe Pulizzi and Robert Rose do if they had to build a media company from scratch in 2026?

In this special episode of This Old Marketing, Joe and Robert tackle that exact question. Starting with zero audience, limited resources, and a media landscape flooded with AI-generated content, shifting algorithms, and declinin...

Anthropic may or may not have "accidentally" leaked its code, but Joe and Robert think the bigger story is what the company's newest release says about the future of white-collar work and marketing itself. They also tackle the slowing labor market, whether marketing jobs are in danger, and if a recession is actually coming. Rounding out the episode: Cameo's TikTok partnership, Oracle's ugly layoffs, Search Engine Journal's ad-free ...

This week, Joe opens the show with a quick take on the banning of "AI Fruit Love Island" and can't believe Robert isn't already a loyal subscriber.

Joe and Robert then dig into a landmark legal verdict against social media platforms, focusing on Meta's Instagram and Google's YouTube. The big shift? Instead of the usual failed arguments around Section 230, these n...