This Old Marketing

This Old Marketing

Joe Pulizzi and Robert Rose, two of the most well-known experts in the marketing space, talk about the latest content, media and marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of marketing headlines and rants from Joe and Robert on what's going on in the marketing industry. Always useful, entertaining and pretty much 60 minutes long.


June 24, 2022 68 min

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.

Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.

Rants and raves include amazing Web3 use cases and PritchardCon.

This week's links:

Twitter Rolls Out Notes


Mark as Played

Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent?

Canada unleashes a controversial law that seems like way more problem than solution.

Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no)

Rants and raves include when it's time to stop your content and bringing back AOL.

This week's links:

Coinbase Lays Off 1,000


Mark as Played

As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter. Is social audio dead? And how about SPACs for that matter? A new creator-friendly search engine is born, and yet another social-token player enters the field. Rants and raves include creating during a recession, privacy and Meta does something good for a change. Special thanks to our sponsor Superside, hassle-free design at ...

Mark as Played

More shenanigans at Meta with not one but two executives leaving.

Twitter crumbles under the weight of Elon as more employees seek to leave.

Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3.

Rants and raves include the Michelob Ultra guy and social media rulings.

This week's sponsor is Zapier. Start your free account today at

This week's links:

Twitter ...

Mark as Played

Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy.

Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely.

Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing.

In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier.


Mark as Played

This episode could be our ticket to Webby fame. You'll just have to listen to be sure.

We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew?

Rants and raves include a TED Talk from the Instagram CEO and more Star Trek.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM li...

Mark as Played

Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass?

The New York Times and Disney release earnings and the boys run through the highlights.

The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct?

And Instagram launches a test NFT program. Good move?

Rants and raves include Starbucks moving their rewards ...

Mark as Played

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX).

Data points include-

- How long until content creators get to revenue.

- How long to financial independence.

- What are the aspects that move a content creator to a content entrepreneur.

- Key points for both content marketers and content creators to consider.


Liked th...

Mark as Played
April 29, 2022 65 min

The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter.

Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising?

The subscriber model is getting a lot of hate lately, but there is still hope.

Rants and raves include an interesting NFT launch and a try at Gen Z social media.

This week's links:

Google & Microsoft Ad Growth

YouTube Falls on ...

Mark as Played

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.

And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?

Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping ...

Mark as Played
April 15, 2022 67 min

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter.

CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting.

Coinbase will partner with BAYC on a film project. Robert is not impressed.

Meta begins their metaverse project with price gouging, while BeReal is the new social app darling.

Rants and raves includes true quality content and the dark side of c...

Mark as Played

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not.

This week's links:

Elon Musk and Twitter

YouTube to Launch Podcast Player

Podcasting Stats See First Drop

Tech Startup Doesn't Mention NFTs or Web3

Journalists and Pe...

Mark as Played

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company.

This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing?

This week's links:

Hubspot's Creator Pr...

Mark as Played

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees. In other news, Time and Stella drop new NFT projects, while Morning Brew announces a series of in-person events.

Rants and raves includes an amazing Web3 piece from the New York Times and a rant about what channels Web3...

Mark as Played

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting.

Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks.

Links this episode include:

HBO Max + Discovery

Instagram All-In on NFTs

Acura Launches New NFT Program

Lacoste Goes Metaverse with Minecraft

Podcasting Ads on Upswing

Nielsen Drama

Yuga Labs B...

Mark as Played
March 11, 2022 70 min

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job!

One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What does this mean for crypto and NFT marketing?

Netflix buys a game maker in news from the obvious, while the knitting community goes to threads over a content creator.

Rants and raves...

Mark as Played
March 4, 2022 68 min

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity.

Rants and raves include NFTs for access and a podcasting toy for white guys.

Links this Episode:

Attend CEX - Creator Economy Expo


Mark as Played
In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover:

- The evolution from Web1 to Web2 to Web3. - The pushback against Web3 and tokens. - Examples of what's working and what isn't. - Opportunities for content creators. - Short-term Web3 predictions.

Links this episode:

Go-to-market in Web3

JP Morgan Enters Web3

Coinbase and TRUST

Why Brands Need to Pay Attention...

Mark as Played
February 18, 2022 64 min

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises.

Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar stake in Forbes.

Rants and raves include Andrew Davis' video prowess and a Web3 comparison to John D. Rockefeller.

Episode Links -

Coinbase Rocks the Super Bowl

Super Bowl Winners


Mark as Played

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant."

The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company.

Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed?

More than 50 percent of all ad spending in 2022 will go to three companies. ...

Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Morbid: A True Crime Podcast

    It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.


    © 2022 iHeartMedia, Inc.