Podcast Advertising Playbook

Podcast Advertising Playbook

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

Episodes

April 28, 2021 36 min

Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand generation that is opting out of advertising. 

We talk about how brands and marketers can gain insights from the changing landscape of consumer behaviors by immersing themselves in their habits. 

We also discuss how podcast advertising can play a crucial role in connecting brands with the unreachable audienc...

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We are deep-diving into podcast host-read ad examples today!

I have received many requests to share what a good podcast ad sounds like and why it is effective. In this episode, I play three different podcast ad examples and break down exactly what makes each one a quality ad-read and how the host's different approaches drive sales.  

An ad-read can make or break the campaign results and the partnership between advertiser and po...

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How would your brand leverage an influencer who has 30 - 60 minutes with your target customers? A podcast host provides a direct link to their audience that goes well beyond a 3-second scroll-by that you get with Instagram influencers. 

But no one in the marketing realm is talking about what an amazing opportunity this is. Those that have figured this out are keeping quiet because who wants a saturated market, right?

In today's...

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Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcast sponsorship campaign they had run, share what they did well and what they should change to turn their next podcast sponsorship campaign into a total rockstar success. 

Topics I cover:

  • The pros and cons of the podcasts they selected.
  • The benefit of the number of podcasts they chose. 
  • Their target audie...
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    Every year The Infinite Dial Study comes out and it covers really important podcast listener statistics for advertisers and podcast industry professionals to use to help influence and increase performance. 

    Today, I break down the most important stats to consider. 

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    Chris Cunningham, a Managing Partner at C2 Ventures, an early-stage venture fund out of New York, joined me on the podcast to talk about the nature of investing in the podcast industry.

    He shares some great insights into what investors look for when backing a podcast company, what he sees happening with all the acquisitions in the space, and what lies ahead for the industry as it matures. 

    To learn more about C2 Ventures, visit htt...

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    In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you as an advertiser to understand them, and how their differences affect your ad campaign. 

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    I have an episode about podcast attribution that will help diver deeper into the benefits and limitations of attribution currently within podcasting: Podsights: The Growth And Future Of Podcast Attribution.

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    I talk with tons of advertisers each month, and one of the challenges they face is that they cannot find answers to the questions they have about podcast advertising online. 

    My goal for this podcast has always been to create an educational resource for anyone interested in podcast advertising. So, in today's episode, I thought I would answer some of these pressing questions. 

  • Can you target specific regions and test different ...
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    While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Stephanie Donovan, SVP of Publisher Sales at Triton Digital, to join me to talk about podcast programmatic ad buying. 

    In this episode, she shares her expert knowledge on what advertisers and podcasters (publishers) can expect from programmatic ads, the differences between host read and programmatic ads, and...

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    In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads. 

    I cover the following:

  • Different ways to buy ads and their pros and cons.
  • How to identify shows to advertise with.
  • The best ways to measure results for direct response campaigns.
  • Why testing is critical to success. 
  • Please subscribe and reach out to me with any other questions you have at True Native Media if you ...

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    One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Most brands will search Google or Apple podcasts, but that is very limiting. Podchaser, also know as the "IMDb for podcasting," has changed the game.

    Bradley Davis, Founder, and CEO of Podchaser, saw a huge gap in the market and created a comprehensive podcast database that advertisers can use to fin...

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    "I'm curious to understand how brands are going to be thinking about voice activation because once they have experimented in podcasting. The next level is thinking about what kind of interactive audio I could offer my audience to add even more value." Caila Litman, Condé Nast. 

    I have the pleasure of speaking to one of the strong female voices in podcast advertising, Caila Litman, from Condé Nast. She shares her view of...

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    Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The Podcast Consumer, Edison’s annual look at podcast listeners' demographics and habits. He is the co-author of The Infinite Dial from Edison and Triton Digital.

    Tom joins the podcast today to talk about changes in the podcast ad space and what holds many marketers and media buyers back from taking on th...

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    Podcasts have become the new stage for brands, coaches, and influencers to reach a new audience. If it's part of your growth strategy to be on more shows or to find more guests to interview, you need to listen to this episode of The Podcast Advertising Playbook. 

    Alex Sanfilippo from PodMatch joins me to talk about his best practices and how his company helps you find quality guests and shows.

    This was a live stream that has be...

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    What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynamic ad insertion. 

    By doing so, they were able to access their back catalog of evergreen content and monetize it. 

    Amy Wilson joins me on the podcast to talk about her experience and what it takes to set up a podcast for dynamic insertion. 

    If you love our content, please subscribe!

    Don't forget to fol...

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    Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on podcasts. In today's episode, Daniel tells us how leveraging data from other content creators (predominantly long-form) has helped shape how advertisers are buying ads in podcasting. 

    Don't forget to subscribe to the podcast and check out ThoughtLeaders.

    We love connecting on social media, so joi...

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    If you don't know, I host a live stream, Wednesdays at 10am PST/1pm ET. I get all these amazing industry people to come on and share their thoughts about podcasting, podcast advertising, and life. 

    Evo Terra has been podcasting for 16 years. He has seen it all when it comes to the podcast industry, and I enjoyed having him live to talk about his experience. 

    I put together the highlights from our chat. I hope you enjoy it!

    You ...

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    What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentiating factor, and I discuss it in today's episode.

    Don't forget to subscribe for weekly insights into podcast advertising. 

    You can reach me to start an ad campaign at info@truenativemedia.com

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    The number one mistake new podcast advertisers make is they only go with the genres that match their brand or product.

    This drastically limits options and doesn't leverage the full potential of their ads. In this episode, I discuss how diversifying your podcast genres can help to drive more conversions.

    Don't forget to subscribe for weekly insights and tips about podcast advertising. 

    Make sure to follow me. 

    Linkedin | T...

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    With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From Incremental Media, Eric Smith joins us on the show today to talk about how to leverage podcast ads, why they are unique, and some of the challenges advertisers face when they are new to the marketing channel.

    Check out Incremental Media.

    Don't forget to subscribe for weekly tips and tricks about podc...

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