An Introduction to Buying Podcast Ads

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January 31, 2024 • 17 mins

Podcasts have been around for 20 years, and in those 20 years, podcast ad buying has been evolving and evolving. It can be so daunting for new buyers in the space to start their first campaign because oftentimes, no one tells them where to start, which is why I created this episode as a one-stop shop for anyone who needs an introduction to podcast ad buying. Some key things you’ll learn in this episode are: The two main ways to buy podcast ads. The differences between the different types of ads (host-read, announcer read, producer read, etc.) How to define a download and impression. If you’re looking for a bit more help with your podcast ad-buying needs, make sure to check us out at truenativemedia.com. ______________________________________ More of a visual person? Watch this episode on YouTube. Ready to learn more? Check out our blog for more podcast advertising tips. If you get value from the content, please consider subscribing and leaving a review! You can also follow us on social Twitter - @truenativemedia Instagram - @truenativemedia YouTube - Heather Osgood LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}An Introduction to Buying Podcast Ads