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February 24, 2025 34 mins

Facebook ads are more than just promotions—they’re a powerful tool to amplify what’s already working in your business. But making them work requires more than just a budget. It takes a solid strategy, a clear understanding of your audience, and the patience to let the results build over time.

In this episode, Carole, a Facebook ads expert, shares the critical factors that determine ad success. From knowing when you’re ready to run ads to setting realistic expectations, Carole explains how to approach Facebook ads strategically to drive results.

Here’s what you need to know about making Facebook ads work for your business:

  • Ads Won’t Save a Broken Offer: If your business isn’t working organically, ads won’t fix it. 
  • Trust Before Ads: People buy when they trust you. Ads can help speed up visibility, but they’re not a substitute for the trust-building process.
  • Start with What’s Already Working: Your best ad might already be on your phone. Look at your organic content to see what’s resonating with your audience.
  • Smart Budgeting & Targeting: Ads are an investment in visibility. Start small, test your approach, and refine as you go. It’s about reaching the right audience, not just throwing money at the biggest one.
  • Be Patient and Strategic: Ads are part of a larger strategy, not a quick fix. Take your time, stay clear on your goals, and approach ads with patience and consistency.

Running Facebook ads isn’t about expecting quick fixes—it’s about amplifying the efforts that are already working for your business.

Are you ready for Facebook ads? Take the quiz: https://carolkabaale.com/quiz/

Connect with Carol: https://carolkabaale.com

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