We all know social media matters. It’s one of the most powerful ways to grow your audience, expand your reach, and get your podcast in front of the right people.
But let’s be honest—it’s overwhelming. There are too many platforms, too many rules, and too many voices telling you what you should be doing. Algorithms shift, trends come and go, and what works on one platform won’t necessarily work on another.
Where should you be showing up? What kind of content actually performs? And how do you keep up without burning out?
In this episode, Kristin sits down with social media strategist Amber to break it all down. They get into the real questions creators are asking—what’s working right now for podcasters, where you should focus your time, and how to stop overthinking content and start creating with intention.
They cover:
- Why short-form video continues to dominate
- How to make your content more discoverable through search
- What platforms actually matter for your audience—Instagram, TikTok, LinkedIn, Pinterest, Facebook
- And how to build a system that makes showing up feel sustainable
This isn’t about chasing trends. It’s about building a strategy that works for you, your content, and your listeners—without having to be everywhere, all the time.
Connect with Amber: https://www.sociallyinspiredmanagement.com/
Stay Connected:
- https://www.facebook.com/kfchadwick/
- https://www.instagram.com/kristinfieldschadwick/
- https://www.youtube.com/channel/UCb_J0K0X83tSSYLZF7C56lg
- https://www.linkedin.com/in/kristin-chadwick-44258416b/
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.