All Episodes

June 17, 2025 27 mins

Raise your hand if you’ve ever judged the success of your podcast by the download count 🙋‍♀️ Been there. Did it for years.

It feels important. It’s easy to track. And they give us that little dopamine hit. But if you want to actually grow your audience and your business, you’ve gotta start tracking the metrics that matter.

In this episode of Podcast Growth Tools, I’m pulling back the curtain on why downloads are one of the most overhyped metrics—and what you should be paying attention to instead if you want your podcast to actually move the needle.

 

Here’s what I will cover:

  • What to track (if you actually want to grow your audience and email list)
  • The difference between a listener and a true community member
  • How to use your podcast as a top-of-funnel tool—not just a content machine
  • What makes someone go from casual listener to paying customer
  • Ways to integrate your show with dynamic ads, funnels, and lead magnets without the overwhelm

 

Plus, I’m giving you an early peek into my new beta group coaching program for podcasters who are ready to grow with more strategy and less guesswork. Want in?

Get early access here: podcastmarketinghub.com/beta

 

Whether you're getting 100 downloads or 10,000, this episode will help you rethink what success really looks like—and how to create a podcast that works for your business, not just your ego.

Hit play to get inspired, take notes, and start building a podcast that actually works for your business.

 

#PodcastGrowthTools #PodcastMarketing #ListBuildingTips #PodcastFunnels #ContentRepurposing #AudienceGrowth #PodcastStrategy #OnlineMarketingForPodcasters

Mark as Played

Advertise With Us

Popular Podcasts

NFL Daily with Gregg Rosenthal

NFL Daily with Gregg Rosenthal

Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.