What if your podcast wasn’t just a platform—but the most powerful marketing tool in your entire business?
In this episode of Podcast Growth Tools, I sit down with the incredible Cathy Heller—business coach, speaker, host of the wildly successful Don’t Keep Your Day Job podcast (40M+ downloads), and the ultimate example of what happens when you build from purpose instead of pressure.
What you’ll learn in this episode:
- The truth about podcast monetization—and why most creators are doing it backwards
- How to talk to your audience in a way that builds trust (and turns listeners into clients)
- Why your podcast should lead your entire content strategy—not sit on the sidelines
- Cathy’s approach to launching offers, pricing programs, and inviting people to buy (with heart)
- The bold mindset shifts that helped her scale to multi-millions through podcasting
We also get real about:
- How to lead with heart, serve without burnout, and still grow sustainably
- The one thing she’d do differently if she were starting her podcast today
- Ways to infuse more authenticity into your brand
Timestamps:
08:08 - The Impact of Podcasting on Life and Business
15:56 - Creating Super Fans and Community Engagement
32:58 - Navigating Vulnerability and Authenticity in Podcasting
38:36 - Discussing the New Book: Abundant Never After
50:22 - Memorable Interviews and Closing Thoughts
If you’re looking for real strategies (with a side of big-hearted inspiration), this one’s for you.
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