Episode 16: How to Use Your Podcast as a Core Marketing Channel with Cassie Tucker

In this episode of Podcast Growth Tools, I’m joined by marketing strategist and Marketing Happy Hour host Cassie Tucker—and trust me, you’re going to love this one.

Cassie is a master at creating meaningful brand connections and turning casual listeners into loyal community members. Whether you're a podcaster, entrepreneur, or marketer looking to grow your reach, this episode is packed with powerful takeaways.

 

What you’ll learn in this episode:

• How to use podcast guesting to boost visibility and make real connections
• The one strategy that changed everything for Cassie’s career
• Why community-first marketing will always outperform short-term hacks
• How to engage your listeners beyond the episode

 

Timestamps:

• 04:07: Revolutionizing Client Experience
• 06:41: Engaging Audience for Content Growth
• 11:32: Enhancing Guest Sharing & Audience Alignment
• 14:37: Podcasting: Find Your Why
• 16:42: Navigating Brand Partnership Challenges
• 21:33: Maximizing Content Across Channels
• 24:09: Testing Strategies in Social Media
• 26:24: "Building Lifelong Customer Relationships"
• 29:38: "Subscribe to Cassie's Newsletter"

 

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