This episode had me thinking long after we hit stop on the recording.
In Episode 20 of Podcast Growth Tools, I sat down with Sonia Thompson, an inclusion marketing strategist who helps brands show up in ways that make everyone feel like they belong—and the conversation was full of lightbulb moments.
We didn’t just talk about values—we talked about practical steps podcasters can take to build a show and a brand that’s truly inclusive.
Here’s what we covered:
- How to audit your podcast through the lens of inclusivity
- The role of intentional guest selection in making people feel represented
- Subtle messaging shifts that create real connection with your audience
- What it actually looks like to show your values through your content
- Why inclusivity is not just a moral thing—it’s a smart business strategy
Timestamps:
- 05:38 - Launching a Unique Business Podcast
- 08:55 - Podcast Drives Business Success
- 12:33 - Podcast-Centric Content Strategy
- 14:35 - Improving Podcast Discoverability via SEO
- 20:35 - "Ensure Guest Diversity on Podcasts"
- 22:46 - Diversify Networks for Diverse Guests
- 24:50 - Broadening Horizons for Diverse Influence
- 30:33 - Choosing Your Audience First
- 34:09 - Inclusive Cupcake Offerings at Sprinkles
- 37:59 - Understanding Customers Through Intimacy
- 39:14 - Evaluating Inclusivity with See Me Index
- 44:10 - Podcast Inclusivity and Diversity Audit
- 48:04 - Curiosity and Demand for More
I found myself wondering—am I really creating a podcast where everyone feels seen and welcome? If you’ve ever had that same question, this episode is going to hit home.
Sonia shares so many tangible, doable shifts that made me rethink how I show up—and I know it’ll do the same for you. Tune in and take what you need.
Listen in now 🎧
- Apple Podcasts: https://apple.co/3Ws7NJT
- Spotify: https://open.spotify.com/show/5w5sVEQ6Xj7aAb8gWd1iCn?si=22cde9f626384dc4
- Website: https://podcastmarketinghub.com/
#PodcastGrowth #InclusiveMarketing #PodcastTools #PodcastStrategy #KyleeChandler #SoniaThompson #InclusiveContent #AudienceGrowth
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