Episode 24: Podcast Growth 101: Hot Leads, Ditching Downloads and Email List Strategies

Raise your hand if you’ve ever judged the success of your podcast by the download count 🙋‍♀️ Been there. Did it for years.

It feels important. It’s easy to track. And they give us that little dopamine hit. But if you want to actually grow your audience and your business, you’ve gotta start tracking the metrics that matter.

In this episode of Podcast Growth Tools, I’m pulling back the curtain on why downloads are one of the most overhyped metrics—and what you should be paying attention to instead if you want your podcast to actually move the needle.

 

Here’s what I will cover:

• What to track (if you actually want to grow your audience and email list)
• The difference between a listener and a true community member
• How to use your podcast as a top-of-funnel tool—not just a content machine
• What makes someone go from casual listener to paying customer
• Ways to integrate your show with dynamic ads, funnels, and lead magnets without the overwhelm

 

Plus, I’m giving you an early peek into my new beta group coaching program for podcasters who are ready to grow with more strategy and less guesswork. Want in?

Get early access here: podcastmarketinghub.com/beta

 

Whether you're getting 100 downloads or 10,000, this episode will help you rethink what success really looks like—and how to create a podcast that works for your business, not just your ego.

Hit play to get inspired, take notes, and start building a podcast that actually works for your business.

 

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