369: Mastering Podcast Video, Lou Bortone's Tech-Savvy Approach

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Are you struggling to keep up with the latest video marketing trends and tools? Lou Bortone, a veteran of the TV industry turned video marketing expert, shares invaluable insights on leveraging AI-powered tools to create compelling content efficiently.

Lou Bortone, host of "Oh Shit, I'm Dead" podcast and video marketing guru, brings decades of experience from his time in radio, TV, and cable in Los Angeles. Now based in the Boston area, Lou helps clients harness the power of video and podcasting to amplify their message.

In this episode, Lou dives deep into the evolving landscape of video production and podcasting. He explores how AI tools like Descript, Pictory, and Luma Labs are revolutionizing content creation, making it easier than ever to produce high-quality videos and podcasts. Lou emphasizes the importance of meeting your audience where they are, whether it's on YouTube, LinkedIn, or traditional podcast platforms.

The conversation also touches on the challenges of remote work, the importance of building social connections, and how content consumption habits are changing across generations. Lou shares personal insights on balancing introversion with public speaking and the joys (and challenges) of working from anywhere.

Ready to take your video marketing to the next level? Listen to this episode for practical tips and cutting-edge strategies from a true industry veteran.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Leverage video for podcasts: Record video versions of podcast interviews whenever possible. Your face on camera is a powerful marketing asset, especially in a world of avatars and bots.

2. Utilize AI tools for content creation: Explore AI tools like Pictory, Luma, and Suno to generate B-roll footage, create custom music, and enhance podcast production efficiency.

3. Optimize for multiple platforms: Create different versions of content for various platforms. For example, make square versions with captions for LinkedIn and YouTube Shorts that point back to full episodes.

4. Embrace new technologies: Stay open to emerging tools and platforms. The podcast and video production landscape is constantly evolving, so adaptability is key.

5. Balance online and offline presence: While remote work offers flexibility, make conscious efforts to build and maintain social connections, especially for introverts in the digital space.

Tweetable Quotes

"Your face on camera is your most powerful marketing asset as well as your voice. The more you can give them you, especially in this world of avatars and bots, the better off you're going to be."

"I'm very much an introvert and pretty low key. I think when people meet me in person, they're like 'oh, you seem so quiet' because there's onstage Lou, and then there's everyday Lou."

"Every time you add something - another camera, another light, another piece of software - it gets exponentially more complicated. Now you can just sort of let your guard down and say, as we used to say in TV days, 'we'll fix it in post.'"

Connect with Lou

LinkedIn - https://www.linkedin.com/in/loubortone/

Facebook - https://www.facebook.com/lou.bortone/

Instagram - https://www.instagram.com/loubortone/

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