375: Andreea Coscai on Podcast Growth Strategies in Europe

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Ever wondered how to break into the European podcasting scene or connect with podcast lovers across the globe? Andreea Coscai, Marketing Manager at Tink Media and founder of Eurowaves newsletter, shares her insights on bridging the gap between US and European podcasting industries.

In this episode, Andreea discusses her journey from Romania to the US and back, highlighting her experiences in the podcasting world. She delves into the challenges of converting non-listeners to podcast enthusiasts and the importance of targeting existing podcast audiences for marketing success.

Andreea explores the evolving landscape of European podcasting, touching on the differences in monetization strategies between the US and Europe. She also shares her thoughts on the impact of AI in podcasting and the need for ethical implementation.

The conversation covers topics such as the power of podcasting conferences, the potential of niche podcasts for sponsorship, and the importance of curiosity in conducting interviews. Andreea also discusses her upcoming speaking engagement at the Podcast Show in London and her goals for connecting podcasters across Europe.

If you're curious about the global podcasting landscape and want to learn how to navigate the European market, this episode is a must-listen. Tune in to gain valuable insights from Andreea Coscai's unique perspective on the industry.

Episode Sponsor

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5 Key Takeaways

1. Focus podcast marketing efforts on reaching existing podcast listeners rather than trying to convert non-listeners. Target places where podcast fans already congregate, like podcast newsletters and cross-promotions with other shows.

2. Consider niche sponsorship opportunities for podcasts, even before launch. Approach companies in your podcast's industry about sponsoring a season, positioning it as an alternative to expensive conference booths.

3. Use AI tools thoughtfully in podcasting, while being mindful of maintaining the human element. Look for ethical and culturally sensitive applications that enhance rather than replace human creativity.

4. Explore co-production opportunities across countries and languages to expand your podcast's reach. Organizations like Wepod facilitate international podcast collaborations on shared topics.

5. When interviewing high-profile guests like CEOs, approach the conversation with genuine curiosity. Ask open-ended questions and treat it like a natural conversation to put guests at ease.

Tweetable Quotes

"It's really so hard to convert someone from a non-listener to a listener and to a podcast lover. I try to do it with my friends all the time. Whatever conversation we're having, I tell them, I have a podcast for you. But they rarely listen, or if they do, they're not going to listen to a second one and get into the habit of it."

"The best way to market your podcast is to go where podcast lovers already are. That's why we focus so much on cross promos and features in podcasting newsletters."

"My main goal in whatever I do now is finding those clients and teams that I align with based on values and their passion for what they do. That's what really drives me at the end of the day."

Connect with Andreea

LinkedIn - https://www.linkedin.com/in/andreea-coscai

Instagram - https://www.instagram.com/andreeacoscai/?hl=en

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