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Ever wondered how to balance your passion for work with your personal life—especially when your business partner is also your spouse?
This week on Podcast Junkies, I’m joined by Gaby Proctor, host of Real Estate Talks and seasoned real estate expert, who offers a candid look into her journey from corporate marketing to thriving real estate entrepreneur in Austin. With over fifteen years in media and more than a decade in real estate, Gaby specializes in helping first-time buyers, investors, and the Hispanic community navigate the U.S. property market.
We dive deep into the unique challenges (and rewards) of running a business with your spouse, how to maintain healthy boundaries between home and work, and strategies for leveraging your marketing background to stand out in a crowded field. Gaby also shares her experiences creating a bilingual real estate podcast, building authentic community, and the power of niching down in a saturated industry.
Plus, we explore additional insights from Gaby’s time at longevity and wellness events, the value of staying adaptable in your business journey, and practical advice for podcasting—like building an email list, engaging listeners, and protecting yourself from social media uncertainty.
Ready to hear how Gaby keeps it real in both work and life? Tap and listen to the full episode now!
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Key Takeaways
Leverage Niche Podcasting to Stand Out
Gaby Proctor shared how creating a podcast specifically about real estate in Spanish for the United States helped her fill a unique gap in the market. Starting with a niche keeps your target audience focused and makes your content easier to find for those seeking that specific info.
Build Community and Audience Engagement Beyond Downloads
Harry Duran encouraged offering value through easy-to-access downloads, inviting your audience onto your email list, and hosting virtual meetups like “Happy Hour with Gabby.” Cultivating a community around your podcast builds loyalty and direct relationships outside of social platforms.
Collaborate and Partner to Sustain Long-Term Projects
Gaby Proctor emphasized the benefit of teaming up with a co-host for accountability and support. When motivation dips, having a collaborator helps you push through lulls and stay consistent.
Get Feedback and Learn About Your Audience’s Needs
Proactively ask listeners for feedback and guidance on topics they’re seeking, as suggested by both speakers. However, Harry Duran recommended actionable ways to tailor your episodes—like using outcome-based episode titles, related downloadable resources, and email sequences—to better understand and serve your listeners.
Don’t Build Your Business Solely on Rented Platforms
After Gaby Proctor lost access to her social media accounts, the conversation highlighted the importance of diversifying your online presence. Focus on building your own channels, such as an email list or website, since you truly own your audience there and aren’t subject to the whims of platform algorithms or policies.
Tweetable Quotes
"I love learning about how to grow spiritually, intellectually, or by taking care of your health. I really liked the concept of longevity at the event—it’s not just about living longer but improving every aspect of your life: business, health, relationships, work."
"I realized I was in marketing because I was helping clients promote their business with different ideas, packages, and strategies. I thought all that...
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