Grow Your Significance – PTC 535

Why do you want a podcast? I'm pretty sure you don't want a podcast just to have a podcast. You want influence and authority. You want significance.

SIGNIFICANCE AND COMPANIONSHIP

It's not about what you're saying. It is about who you're being when you're saying it. Your significance comes from who you are, not what you say.

Your listeners come for your content, but stay for you.

When I coach clients, they often find it difficult to step into who they really are. They don't think people want to hear about their life or story.

But, that's the furthest from the truth. People listen to you for companionship.

Companionship is the primary reason people listen to audio. They don't want to be alone.

People don't want to exercise alone, so they have their earbuds in. They don't want to drive alone, so they have audio on. Your fans don't want to be alone on a run, so they are listening to your podcast. You're keeping them company.

MORE OF YOU

On a coaching call the other day, my client said his former coach told him to cut out all of the personal stuff. Nobody wants to hear it.

That advice couldn't be further from the truth. And it's detrimental to your podcast.

Are your downloads struggling? There isn't enough of you. Your podcast cannot survive on content alone.

Artificial intelligence can copy your information. It can probably generate your six steps to success faster than you can. I don't need to sit through 30 minute of your podcast.

AI can't copy you and your story. Share yourself with your fans and stand out.

Your fans want more of you.

That little voice in your head is telling you that people may not like what you share. They may not like the real you.

And that's ok.

NOT FOR EVERYONE

The biggest personalities are polarizing. But they didn't start that way.

Oprah started as a typical news anchor. She went on to host a daytime television show that was just like her competitors Phil Donahue, Sally Jessy Raphael and the others.

When Oprah finally decided to be herself, share her struggles and do it her way, her star shot to the top. However, she wasn't for everyone. But her superfans loved her. She had incredible significance that lives on today.

Howard Stern started in radio doing the same schtick every other DJ was doing. He struggled to find success.

One day Stern decided to do it his way and be himself. He rubbed a lot of people the wrong way. Even his program director was trying to hold him back.

But, his fan base started to grow quickly. Peop