How To Land Interviews And Grow Your Audience with Liam Austin – PTC 548

Are you frustrated trying to grow your audience without breaking through to new listeners? I get it.

You pour your heart into creating incredible content, but it feels like you're stuck talking to the same handful of listeners every week.

GROW YOUR AUDIENCE WITH PODCAST INTERVIEWS

In this episode of Podcast Talent Coach, I dive deep with Liam Austin, co-founder of Talks.Co, to reveal my favorite strategy for audience growth: landing podcast interviews.

Liam will mention it during our conversation. You can get started for free with Talks.co at www.PodcastTalentCoach.com/talks.

To be effective, these guest spots need to put you in front of the right, ready-to-engage audience.

Trust me, guesting isn't just a nice-to-have—it's a must if you want to build influence and turn your podcast into a thriving business.

THE RIGHT PODCASTS

Knowing which shows to target, and how to get booked as a guest, can make or break your growth strategy. Not all podcasts are created equal, and it's a mistake to guest on just any show.

Liam explains why you don't need to focus on competitors; instead, seek out shows that complement what you do and speak directly to your ideal clients. For example, if you're a marketing expert for entrepreneurs, aim for podcasts that help entrepreneurs build businesses, not necessarily marketing podcasts.

You want to get in front of listeners who actually want what you offer, not just more of what you do.

GET THEM TO SAY "YES"

But how do you get hosts to say yes, especially when they're inundated with generic, spammy pitches? You have to show up as the number one choice. That starts with hyper-relevant, personalized outreach—no copy-paste emails!

Build genuine relationships by demonstrating you've listened to their show and understand their audience. And please, whatever you do, don't send cold pitches about unrelated topics.

As I shared in this episode, nothing hurts more than getting pitched a cryptocurrency trader for a podcast about podcasting!

LONG-TERM RELATIONSHIPS

Getting booked is only half the battle. You also need a strategy to bring listeners from that appearance into your own world.

Liam and I break down the power of value-driven call-to-actions.

Always give immense value first. Then, invite listeners to take the next step with a compelling lead magnet.

Whether it's a free checklist, a workshop, or a downloadable resource, the goal should be getting them onto your email list. This is where you have full control and can nurture real relationships beyond social platforms.

GET STARTED

Ready to put this into action? Check out .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}