Promoting Your Virtual Events – PTC 528

Virtual events are a great way to promote your business. And your podcast is a great way to promote your virtual events. You just need the right strategy.

CREATING POWERFUL VIRTUAL EVENTS

Free Gift: Simple, Profitable Virtual Events Checklist

www.PodcastTalentCoach.com/eventschecklist

Virtual Events Bootcamp

www.PodcastTalentCoach.com/virtualevents

 

When I first started with virtual events, I went the webinar route. I tried it over and over again.

In October of 2021, my strategy changed.

I had launched a webinar that month to promote my Podcast Launch Accelerator program where I help people launch their podcast in 30 days.

I was promoting the webinar myself with no JV partners. The registration page had 72 visits. Of the 72, 41 registered. That was a conversion rate of 57%. It should have been much higher than that.

Of the 41 that registered, 10 people attended live. That was a 25% conversion. For a new webinar, that was decent. It should be closer to 50%.

Unfortunately, of the 10 that attended, nobody purchased. This is when I started second guessing my strategy. Webinars just weren't working for me.

Then one day I discovered workshops. Instead of doing 90-minute webinars, I pivoted to 3-hour workshops. I was helping people implement what I was teaching.

On my first workshop, I had nine people attend live. Of the nine people in the workshop, four purchased my program.

I was going deeper and delivering more value. That was converting into sales.

Creating virtual events is all about developing the right strategy.

MARKETING VEHICLE

My goal is to help you use your podcast as a marketing vehicle for your business. And in order for it to be an effective marketing vehicle for the business, we need to understand what our year looks like in the business.

To begin, define what you're trying to accomplish, and how you're trying to accomplish it.

We talk so much about our podcast being a powerful marketing tool, because it can create those powerful relationships with your listeners. Your content can bring listeners into the top of your funnel.

As you tell stories on your podcast, you walk listeners through the process of getting to know, like, and trust you. You get them started with your content through your lead magnet, and then get them to a sales call with you.

So, how do we create content with a purpose that leads toward landing more clients?

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