Share Yourself with Purpose to Strengthen Your Brand – PTC 537

Sharing yourself on your podcast is the way to build relationships with your audience. However, you need to be careful what you share.

SHARE YOURSELF AUTHENTICALLY

We have group calls twice a month inside the Podcast Profits Accelerator. This is where a group of podcasters are growing the audience and business. You can see details at www.PodcastTalentCoach.com/accelerator.

On a call the other night, one of the members asked what they should share and how much.

What you share on your podcast needs to be strategic. It should reinforce your brand. What you share should build relationships.

DESI SAW US AS FRIENDS

When I was on the radio, it was my goal to get my listeners to see me as their friend. They would take me with them everywhere they went by listening to me on the radio.

I was on the local Top 40 radio station and had a girl who would call me often.

She had a severe developmental disability. It affected her speech which made her difficult to understand.

When I couldn't understand what she was saying, it would make it ridiculous to make her laugh. She may be asking it I could play 'Nsync. I would say, "Did I lick the kitchen sink?"

Desi would laugh and laugh that I couldn't get it right. We would break it down by word until I finally got it. Some days were better than others.

She was in a wheelchair. Her assistant at the home where she lived would sometimes bring Desi to see me at remote broadcasts when she was up to it. I would give Desi some of the t-shirts and prizes we were giving away and have a little fun.

SHE FOLLOWED ME

I then moved to the country station in town. Desi moved with me and would continue to call. However, her call were becoming less frequent. Her health was starting to decline.

We still talked and laughed. She had new songs to request, and I still got it wrong.

Then one day Desi's assistant called to tell me Desi was moving to a new facility and wanted me to know. She gave me Desi's new address so I could write her which I did. Just a quick note to tell her I hoped she was doing well.

That was the last time I heard from Desi. Her calls stopped after that. I just hope I added a little smile to her day every once in awhile.

That's what can happen when you share yourself with your listener.

DON'T SHARE TOO MUCH

On the other hand, it can be dangerous when you share too much.

Don't share you address or the school of your small children.

You don't want to share when you are going on vacation and won't be home.

Avoi