If you created 500, three episode, podcasts, would you be the number one podcaster? This seems to be Spotify's approach with Anchor but does it work? Is it valuable? Are they really 'dominating' podcasting?
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Title: Spotify says it’s dominating the podcasting market because of a million-plus tiny podcasts
Main Takeaway: I'm skeptical.
url: https://www.theverge.com/2020/12/2/21755151/spotify-podcasts-anchor-stats-data-wrapped-2020
Title: Text to Podcast Company Launches
Main Takeaway: Does a service like this make podcasting a turn-key commodity? I wonder if by selecting a narrator and having content read and turned into podcasts if there is a real connection with listeners. Is this just a way to make podcasting the new “content marketing?” This may be okay for brands I suppose. I just think a connection with hosts being “real people” can really make a difference. Their website mentions turning ebooks into podcasts, for instance. This is not to pick on the company or the idea - I’m just talking about authenticity with podcasts. Not content being read by a nameless male or female voice. The call-to-action on their website is “Create podcasts from any content.” Really? Is that what podcasts should become?
URL: https://podcastbusinessjournal.com/text-to-podcast-company-launches/
Title: Apple Podcasts Names NPR’s Code Switch as It’s First Ever “Show of the Year”
Main Takeaway: A podcast that focuses on one of the toughest topics for people to discuss, RACE, is named Podcast of the Year, which I think is phenomenal. I also started a podcast this year on a tough topic such as this - racial equality in the workplace - so this is something I’m excited to see happen. Also, the idea of “Show of the Year.” It’s the first but will it become Emmy and Grammy-like? What’s the criteria? Who decided? Was there a submission period? I didn’ t know this was happening and just think it’s worth discussing. BTW, Code Switch is a really good podcast.
Title: Why Carmakers Are Getting Into Podcasts and Audio Marketing
Main Takeaway: We’ve talked a lot about advertising in podcasting, and it’s usually driven by companies ins
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