Podcasts From The Printerverse
Welcome to Podcasts From The Printerverse, the ultimate destination for podcasts about printing, print production, print marketing, and print design where we examine all the elements that foster stellar printed materials, customer communications, and customer relationships that create opportunities for print business success. LISTEN LONG AND PROSPER! | #PMCpodcasts #Printerverse
Episodes
Stephanie Doyle, Director of Design Implementation at HBX Branding, joins Deborah Corn to discuss her approach to working with print vendors, educating creatives, navigating production timelines, and the evolving expectations around digital printing, customization, and sustainability.
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Robert McClements joins Deborah Corn to discuss the story behind Operation Gisela: Echoes of a Sacrifice, how the project came together, and how print preserves memories, inspires connection, and leaves a lasting impact.
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Operation Gisela: Echoes of a Sacrifice Documentary: ht...
David Drucker, Noel Tocci, and Deborah Corn discuss how print creates emotional connections, how thoughtful design choices help tell compelling stories, underused colors that have an emotional impact, and how designers can create unique and memorable experiences through print.
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Rodney Smith: <...
In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss the customer value of speed and efficiency, self-service versus one-on-one conversation, showcasing print options to educate buyers, and why confidence is the cornerstone of customer loyalty. This conversation gets heated! Whose side are you on?
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Jamie McLennan, Will Crabtree, and Deborah Corn discuss the impact of tariffs and trade wars on the print industry, the vulnerabilities in their supply chains, proactive steps to protect margins, and how lessons from COVID can be a guide for preempting potential disaster.
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Daniel Erni, CEO of Hunkeler AG, joins Deborah Corn to discuss Hunkeler Innovationdays, shifting technology trends, the growing emphasis on industry partnerships, investing in the next generation of print professionals, and CONNECTION!
Mentioned in This Episode:
Daniel Erni: https://linkedin.com/in/dan...
In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss overused, outdated, or misleading terms in the print industry that should be retired in 2025, why these terms no longer serve the print industry effectively, and how clearer, customer-focused communication can help printers stay relevant and competitive.
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David Drucker, Noel Tocci, and Deborah Corn discuss their most innovative print projects, design-partner trust, practical advice for enhancing print design through collaboration, exploring new techniques and materials, attending industry events, leveraging partnerships to create impactful print products in 2025, and printed projects on their bucke...
Lori Anderson, President and CEO of the International Sign Association, joins Deborah Corn to discuss her transformative industry leadership, what to expect from this year's upcoming Sign Expo, ISA's various workforce initiatives and advocacy work, and her outlook for 2025.
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Dave Baldaro, Marketing Operations Manager and Chief Product Advocate at XMPie, joins Deborah Corn to discuss the nuance of customization and personalization in print, how XMPie empowers printers of all sizes to enhance customer engagement and profits, and we recap three case studies where printers incorporated data-driven marketing, workflow auto...
In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss trust and authenticity, simple sales strategies, preparing for environmental challenges, and navigating 2025 price increases effectively with customers.
Mentioned in This Episode:
How To Stop Print Buyers Choosing On Price: https://profitableprintrelationship...
Jamie McLennan, Will Crabtree, and Deborah Corn discuss highlights from their year, lessons learned from overcoming challenges, the role of innovation and resilience in growing their businesses, and strategies for improving workflows and preparing for success in 2025.
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Shane Golder, Founder of Print Tribe, joins Deborah Corn to introduce Print Tribe, how it supports sales professionals, the free resources it offers, and why fostering collaboration is crucial for driving success in the print industry.
Mentioned in This Episode:
Shane Golder: https://linkedin.com/in/sh...
Jon Bailey, CEO at Precision Proco, and Harrison Bailey, owner of The Smart Elephant, join Deborah Corn to discuss how Precision Proco is bridging the gap between print media and digital media, whether automation enhances or kills creativity, how younger entrepreneurs are shaping the industry, and wh...
Daniel Erni, CEO of Hunkeler AG, joins Deborah Corn and Pat McGrew to discuss the 2025 Hunkeler Innovationdays event Feb 24-27 in Lucerne Switzerland, the unique opportunity it provides for printers to explore cutting-edge equipment and software solutions, connect with industry experts and colleagues, and why HID truly stan...
Remy Janco, Vice President at Janco Press, joins Deborah Corn to discuss how RFID is transforming label printing and supply chain management, what you need to know to get started, and why investing in this technology could be crucial for label printers and the future of their business.
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Rolf Schlösser, from Team Jansen, and Christoph Grunicke, Business Development Channel Manager at XMPie, join Deborah Corn to discuss the partnership between XMPie and the Team Jansen ProServices division, how they revolutionized label processing, personalization, and delivery time for the German Bee...
Jay Mustafa, Managing Director at Thirst Creative, and Phil Gaskin, Business Development Channel Manager at XMPie, join Deborah Corn to discuss how Thirst Creative grew into a full-service print and creative solutions company, the adoption of XMPie to integrate and automate ...
David Drucker, Noel Tocci, and Deborah Corn discuss best practices for creating effective briefs and estimate requests for printed materials, why sharing project goals and audience information drives successful outcomes, and why collaborating with print partners is essential to enhancing the impact of the final product.
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In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss essential strategies for measuring your business performance in 2024, covering everything from boosting customer engagement and refining communication efforts to aligning customer fit with business strengths, optimizing sales tactics, and enhancing productivity and profitability for impactful growth in t...
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