Podcasts From The Printerverse
Welcome to Podcasts From The Printerverse, the ultimate destination for podcasts about printing, print production, print marketing, and print design where we examine all the elements that foster stellar printed materials, customer communications, and customer relationships that create opportunities for print business success. LISTEN LONG AND PROSPER! | #PMCpodcasts #Printerverse
Episodes
In this episode of PrinterChat, Will Crabtree introduces the revamped Printer Bridge platform from 4over that provides printers with an online storefront and web-to-print system designed to make it easier to sell print, manage orders, and run production from one place.
Available through a monthly subscription, the platform is built by printers for printers to use without technical knowledge. You can launch your own online store, ch...
Warren Werbitt, Founder of The Print Whisperer, joins Deborah Corn to discuss his work as a consultant for print business owners, including how he helps them solve operational and profitability challenges, the opportunities that can come from finding the right specialized niche, and how print businesses can better support young people entering the industry.
Mentioned in This Episode:
Warren Werbitt: https://www.linkedin.com/in/warr...
Shane Lukas, Founder and Creative Strategist at A Great Idea, joins Deborah Corn to discuss the enduring value of print in a digital world, why his agency prioritizes local print partners, how collaboration can bring creative ideas to life, and how to create authentic, meaningful connections through print.
Mentioned in This Episode:
Shane Lukas on LinkedIn: https://linkedin.com/in/shane-lukas
A Great Idea: https://agreatidea.c...
Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss why familiar brands often beat new options, even when people say they value new. The first in a three-part discussion, this episode unpacks the human behavior side of the topic, exploring how recognition builds trust, why B2B buyers often choose what feels safest, and how repeated exposure helps brands earn a place in the buyer's mind.
Menti...
Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss how businesses can stand out in a landscape where buyers tend to choose what they already know. The second in a three-part discussion on Known Beats New, this episode explores the business behavior side of the topic, including the difference between distinctiveness and differentiation, why generic messaging makes companies forgettable, and h...
Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss why businesses become harder to remember when they start to look and sound like everyone else in the marketplace. The final installment in a three-part discussion on Known Beats New, this episode explores the real-world consequences of blending in, including why contrast is more memorable than competence, how smart framing makes offers more ...
In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss how printers can move beyond cold calls and generic sales emails to create more effective prospecting channels, and Deborah introduces Ignite, Engage, and Reconnect as channels for creating sales experiences people want to participate in.
Mentioned in This Episode:
'Your Next Print Customer is Already on the Calendar': https://www.piworld.com/post/your-next-print-cu...
Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha, CEO of KEXINO, discuss the role of behavioral science in understanding customer decision-making, the gap between what people say they will do and what they actually do, and why familiar brands often beat new options. They also outline the three-part approach to each topic: human behavior, business behavior, and real-world results.
Mentioned in This...
Deborah Corn and Productivity Coach Sarah Ohanesian discuss ways to free up limited capacity, identify bottlenecks, reassign work across and up, and set others up for success without micromanaging.
Mentioned in This Episode:
Time Management Tips in 20: How to Use Email Effectively: https://podcastsfromtheprinterverse.com/time-management-tips-in-20-how-to-use-email-effectively/
Sarah Ohanesian on LinkedIn: https://www.linkedin.com/i...
Jamie McLennan, Will Crabtree, and Deborah Corn discuss how printers determine whether a job needs a reprint, where responsibility lies when customer files, production errors, materials, or unexpected reactions cause problems, and what it takes to protect the customer relationship when print goes wrong, prevent repeat failures, communicate through a crisis, and earn lasting trust.Mentioned in This Episode:
Jamie McLennan: http...
The PRINTING United Expo Power Hour turns its focus to mailing and direct mail, with a conversation about relevance, personalization, postal pressures, customer data, and why printers need to move beyond producing mail to helping customers get better results from it.
Deborah Corn and co-host Ashley Roberts are joined by Toni McQuilken and Paul Bobnak to discuss what is driving renewed interest in direct mail, how even small amounts...
The PRINTING United Expo Power Hour turns its focus to commercial printing, with a conversation about convergence, diversification, branded merchandise, AI, education, and how printers can identify opportunities that make sense for their businesses.
Deborah Corn and co-host Ashley Roberts discuss how the definition of a commercial printer continues to expand, why adding capabilities doesn't mean every printer needs to become a one-...
The PRINTING United Expo Power Hour turns its focus to wide format printing, with a conversation about technology, applications, education, print-on-demand, branded merchandise, and how printers can identify opportunities that make sense for their businesses.
Deborah Corn and co-host Ashley Roberts are joined by Dan Marx to discuss the evolution and expansion of wide format printing, the technologies and applications creating oppor...
The PRINTING United Expo Power Hour turns its focus to packaging, with a conversation about convergence, flexible packaging, digital printing, new applications, education, and opportunities for printers and converters to expand their capabilities and enter growing markets.
Deborah Corn and co-host Ashley Roberts are joined by Cory Francer to discuss how commercial printers are moving into packaging, how digital printing technologie...
The PRINTING United Expo Power Hour turns its focus to apparel, promotional products, and branded merchandise, with a conversation about convergence, community, education, supply chain challenges, new revenue opportunities, and how printers can expand the products and services they offer customers.
Deborah Corn and co-host Ashley Roberts are joined by Cassie Green to discuss the apparel decorating community, opportunities for print...
Deborah Corn and Productivity Coach Sarah Ohanesian discuss what it means to achieve inbox zero, why relying on email as a to-do list, CRM, and filing system can make work harder than it needs to be, and practical strategies for reducing overwhelm through better organization, smarter triage, time blocking, and intentional use of AI.
Mentioned in This Episode:
Sarah Ohanesian on LinkedIn: https://www.linkedin.com/in/sarahohanes...
Deborah Corn and Productivity Coach Sarah Ohanesian discuss how unclear communication creates frustration and wasted time, practical ways to improve clarity through better processes, and aligning expectations, and communication styles that help people absorb and act on information more effectively.
Mentioned in This Episode:
Time Management Tips in 20: Communicating with Clarity Part 1: https://podcastsfromtheprinterverse.com/time-...
David Drucker, Noel Tocci, and Deborah Corn discuss why successful print projects begin with the end in mind, how open communication helps align creative and production decisions, what needs to be checked before a job is awarded, and how clear expectations, trusted partners, and proactive planning help turn ideas into powerful print products. BONUS! Noel provides the Print Process Roadmap to download. Link in the show notes below.
...
In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss why customers choose to unsubscribe from emails, what printers can do to earn attention rather than chase leads, and how better content, smarter follow-up, and the right strategy can help build stronger customer relationships.
Mentioned in This Episode:
Matthew Parker: https://www.linkedin.com/in/profitableprintrelationships/
Profitable Print Relationships: ht...
Deborah Corn and Productivity Coach Sarah Ohanesian discuss why communication breakdowns create frustration and resentment at work, how unclear expectations lead to repeated mistakes and rework, and practical ways teams can improve clarity, define outcomes, and foster two-way communication before projects begin.
Mentioned in This Episode:
Sarah Ohanesian on LinkedIn: https://www.linkedin.com/in/sarahohanesian/
SO Productive: https:...
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