Ep 267 Profitable Exit Strategy and Succession Planning with Eric Brotman

Profitable Exit Strategy and Succession Planning with Eric Brotman

 

Are you building a business you can actually walk away from?

What if the problem isn’t how to exit—but how you think about it? This week on The Profit Answer Man, we sat down with the legendary Eric Brotman, CEO of BFG Financial Advisors, who’s flipping the script on succession planning. For him, retirement isn't the end—it's a graduation into a new, exciting chapter.

In this episode, we’re not just talking theory—we’re breaking down the actual moves Eric made over 15 years to build a business that thrives without him. If you’re serious about maximizing the value of your business and exiting on your terms (without private equity hijacking your legacy), this is the playbook you need.

 

In This Episode, You’ll Learn:

1. Why Eric hates the word retirement—and what mindset shift could unlock your next level.
2. How to start building your exit strategy a decade before you plan to leave.
3. The difference between building a sellable company… and just owning your job.
4. Real-world examples of internal succession done right—without sacrificing culture or control.
5. The one metric you’re probably not watching that could destroy your transition plan.

 

Key Takeaways:

• Start Your Exit Long Before You Need It. Eric started building his succession plan at 38. Today, he’s gradually transferring ownership to internal partners—protecting culture, profitability, and legacy.
• “Graduation” Beats “Retirement”.  Instead of stepping away into boredom, Eric talks about moving into a chairman/advisory role, staying engaged with strategic vision without day-to-day stress.
• Internal Buyouts Aren’t Always Lucrative—But They’re Often More Fulfilling. He could’ve taken a big check from PE. Instead, he chose continuity, values, and staying true to the mission.
• Team Building Is Strategic Planning. This wasn’t just about creating a leadership team. It was about building equity, commitment, and a business that thrives without dependency on one person.
• Succession = Culture + Cash Flow + Control. Get these right, and you’ve got options. Ignore them, and you’re the bottleneck holding the whole thing back.

 

About Eric Brotman:

Eric D. Brotman, CFP®, is the CEO of BFG Financial Advisors, founder of Brotman Media Group, and author of Don’t Retire…Graduate! With 30+ years in the financial planning world and over $700 million AUM, Eric is a true architect of long-term business and financial legacies. His firm’s unique internal succession model offers a rare roadmap for owners who want to graduate instead of retire.

 

Conclusion: 

Will Your Business Outlive You?

Too many founders build a business that dies when they leave. Eric Brotman is living proof that with vision, systems, and intentional planning—you can build a company that survives and thrives without you.

If you're not exit-ready, you're not growth-ready. It's time to change that.

 

Links: 

https://www.facebook.com/BFGFinancialAdvisors/

https://www.linkedin.com/company/bfgfa/

https://www.linkedin.com/in/ebrotman/

https://www.instagram.com/bfgfinancialadvisors/

brotmanmedia.com

 

Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman

Sign up to be notified when the next cohort of the Profit First Experience Course is available!

Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page