Ep 278 How Storytelling Can Drive Your Profits with Seth Donlin

How Storytelling Can Drive Your Profits with Seth Donlin

 

Why Visibility ≠ Growth—And How It’s Quietly Costing You Profits

Most business owners think the next breakthrough in revenue will come from ads, funnels, or more hustle.

 

But what if the real opportunity is getting in front of someone else’s audience—without spending a dollar on ads?

 

In this episode of Profit Answer Man, we expose the costly visibility gap most owners don’t realize is bleeding their business. Seth Donlin shares why chasing attention isn't enough—and how strategic podcast guesting can generate inbound leads, higher trust, and profit-rich conversations.

 

The GAP Framework:

GAP – Business owners invest heavily in visibility, but not all attention converts. They spray money across ads, content, and social without ever becoming trusted in a specific space. This “spray and pray” method burns cash and time.

 

ALTERNATIVE – Many default to building their audience one follower at a time, ignoring the leverage of podcast guesting—a proven method to build instant credibility with zero ad spend.

 

PROFIT PLAN – Use Seth’s approach to land curated podcast appearances where your audience already exists. Create content that scales your voice, authority, and cash flow—while fixing your visibility-to-revenue bottleneck.

 

In This Episode You’ll Learn:

• How podcast guesting builds trust faster than any cold pitch or paid ad ever could.
• The three types of audiences—and how to find the ones that convert.
• Why owning your message (through storytelling) is the most profitable marketing move.
• How to get in front of thousands without building your own audience.
• The silent sales advantage of “borrowed trust” from podcast hosts.

 

Key Takeaways:

• Marketing ≠ Monetization – Many owners show up everywhere but never become memorable anywhere.
• You Can’t Afford to Be a Commodity – Without a unique story, you’re just noise.
• Podcast Guesting Isn’t PR—It’s Pipeline – Done right, it’s one of the highest-ROI lead sources for service businesses.
• You're Missing Buyer-Ready Audiences – The average podcast listener is a high-intent decision-maker. You just need the right pitch and positioning to reach them.

 

Guest Bio: Seth Donlin

Seth Donlin is a marketing and communications coach with over 20 years of expertise in storytelling and strategic brand-building. He’s the founder of Awen A/F, a boutique agency helping coaches, consultants, and fractional executives grow their authority and client base by tapping into borrowed audiences—primarily through podcast guesting tours.

 

He’s helped clients leverage this “earned stage” to generate demand, build trust, and grow without the grind of ads or algorithm-chasing.

 

Links:

Website: sethdonlin.com/rocky