Profitcast - Helping businesses start a podcast that is profitable
Profitcast helps businesses start a podcast that grows and is profitable. Podcasting is one of the most authentic ways for businesses to grow and Profitcast helps you understand exactly how to start a show that is is making an impact while also reaching more people. If you've thought about starting a podcast for your business but want to make sure you do it right, you are in the right place. Profitcast brings you decades of podcasting experience with co-hosts The Real Brian and Seth Silvers, along with a cast of other professionals and experienced podcasters that are passionate about helping you miss the roadblocks holding your podcast back.
Episodes
What if your podcast isn’t just content—it’s your most effective marketing asset?
In this episode of Profitcast, The Real Brian and Seth Silvers break down why podcasting is one of the most efficient marketing tools your business can use. It’s not just about growth—it’s about nurturing, multiplying your time, building trust, and answering key questions before your clients ever get on a call.
They share examples, strategies, and perso...
Are you asking your audience what they want from your podcast? That might be a mistake.
In this solo episode of Profitcast, The Real Brian shares three crucial actions every business podcaster should take immediately: lean into your expertise, speak with confident authority, and actually deliver exceptional value. He challenges conventional advice and reminds us why your podcast’s success depends on your clarity, not crowd-sourced c...
If your podcast audience isn’t growing, you might want to niche down.
In this episode of Profitcast, Seth Silvers and The Real Brian talk about one of the most common and costly mistakes in business podcasting: trying to reach everyone. They explore the power of creating content for a specific person, why general messaging falls flat, and how to align your show’s content and packaging with the audience you actually want to serve.
Thi...
Should you be doing an audio-only podcast or adding video into the mix? Is YouTube even considered a podcast platform? In this episode of Profitcast, The Real Brian breaks down the difference between audio and video podcasting and helps you determine what’s best for your business content strategy.
You’ll learn the technical definitions, practical applications, and why the "rules" don’t matter nearly as much as your marketing goals d...
You know your business needs a podcast, but who should host it? You? A team member? Someone else entirely?
In this episode of Profitcast, The Real Brian and Seth Silvers explore the growing trend of professional podcast hosts for hire. They break down the real reasons CEOs and marketing teams are struggling to get podcasts off the ground and why bringing in a seasoned host may be the key to a show that’s actually consistent, compell...
Are you measuring the right things—or just chasing vanity metrics?
In this episode of Profitcast, Seth Silvers and The Real Brian take a deep dive into podcast analytics: what they used to be, how they’ve evolved, and what you should really be tracking in 2025. Whether you’re podcasting for fun, growth, or business ROI, this conversation will help you shift away from outdated metrics like downloads and into more actionable data that...
Everyone wants to know how to grow a podcast, but most are looking in the wrong places. In this episode of Profitcast, The Real Brian and Seth Silvers introduce a simple but powerful framework: The Podcast Growth Matrix.
It breaks podcast growth down into four strategic paths, helping you cut through the noise and focus on what actually works.
From organic word-of-mouth to smart paid strategies, this episode clarifies how podcasts r...
The trend in 2025 is shifting. Audiences seem to crave unfiltered, authentic content over highly produced, polished podcasts. Should your podcast follow this new trend, or should you give your podcast a highly-detailed edit?
In this episode, The Real Brian and Seth Silvers dive into the debate over whether podcasts should be raw and minimally edited or if a polished, professional production still reigns supreme. They explore the pro...
Podcasting continues to be popular for businesses, but how do they know if they are successful or not? Most businesses quit podcasting, unsure of if they ever had an ROI.
In this episode of Profitcast, Seth Silvers and The Real Brian talk through the Business Podcast Roadmap and identify what businesses should be paying attention to know if they are on the right track. If you want to start a podcast that is profitable, this is the ...
Why do so many business podcasts start with enthusiasm but fade away within months? Is it bad advice, unrealistic expectations, or something else entirely?
In this episode, Profitcast kicks off a new chapter with The Real Brian and our new host, Seth Silvers, now on YouTube for the first time too!
Why do 90% of podcasts fail? How can you avoid becoming part of that statistic? The Real Brian and Seth share their firsthand experience ...
It's time to do some evaluation here on Profitcast. To do this, we're taking a break and going through our numbers and our future plans. But we're not the only ones who should be doing this.
Listen in to here what we'll be reviewing, why we think it's important, and when you can expect more new episodes.
Check out all of our episodes at https://www.rockmypodcast.com
We've talked about having a plan for your podcast and why it's so important. Now it's time to talk about having a plan for each episode. We're sharing what to consider, how to validate content ideas, ways to get feedback, and of course, how to test and optimize.
It's been said so many time, but it's still so true, having a plan for your episodes allows you to be more creative when in the moment things happen.
How do you plan out yo...
Podcast guesting is a GREAT way to grow your own podcast audience. It's significantly more effective than having guests on your show AND it can help you become an even better host.
So what do you need to consider as you're trying to be on other shows? The most important thing to remember is that your main goal should be to provide value to the hosts' audience.
Listen in to learn more!
Bringing guests onto your podcast can be a great way to share fresh perspectives and ideas with your audience. As long as the guests you bring on are prepared to provide value, it's a recipe for success.
But there's definitely a right and a wrong way to do this. Listen in to learn all about what you should consider if you're ready to start having guests on your show.
Stay tuned for the next episode where we'll be giving you great i...
TRB is trying out something new today... a new way of doing an episode... check it out and tell us what you think!
CONTACT US: rockmypodcast.com
The Real Brian was watching a Shark Tank episode the other day and had an epiphany about redefining the why behind your podcast. You see, this company was built solely to provide pet parents a way to include their pets in their weddings.
They weren't making a ton of money, but the service they provide is huge for those who truly love their animals. For them, they were winning every time a beloved pet was able to participate in the ...
Record once and create days or weeks worth of content for all of your marketing platforms? Sounds pretty awesome right? Especially if you have a very limited amount of time to record new content.
Well KDubs certainly thinks so but The Real Brian has a whole other idea on how to record and repurpose content for those that prefer recording rather than editing.
Both ways work - just remember that if you're not repurposing your content...
Tired of having subpar sound? It's time to level up your podcast equipment and we're sharing exactly what we would use to build our studio.
Bonus - stay to the end to hear about leveling up your video as well.
Here is a list of all of our equipment that we mentioned in this episode:
Mics
Mixer
Mic...
Last week we discussed the what, why, and how of tracking your podcast statistics through your podcast host and podcast players. But how did your listeners get to you? What parts of your marketing are working... and which aren't?
How do you find out?
That's what we're chatting about this week. Ways to properly track your traffic and determine which platforms and content are bring you listeners.
Listen in to hear more about why track...
Everyone says you need to track your podcast statistics to better understand your listener and how your content is performing. But what does that mean? What are your numbers really telling you?
Are there ways to optimize your episodes to see increased listens and downloads? Do listens and downloads even matter?
These are questions that we get all the time and we thought it was time to share the knowledge.
The most important thing f...
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