All Episodes

April 29, 2025 12 mins
Summary
In this conversation, Matt Coffy discusses the 747 strategy, a high-volume approach to content distribution designed to maximize visibility and engagement on social media. He outlines the importance of consistent posting, the client onboarding process, and the workflow for content production, including the use of AI tools and project management software. The conversation also covers the significance of publishing and scheduling content effectively, as well as the ongoing process of continuous improvement and automation in content marketing.
 
Takeaways
  • The 747 strategy focuses on high volume content distribution.
  • Consistent posting increases visibility and engagement.
  • Client onboarding involves a detailed discovery phase.
  • Using tools like ClickUp streamlines workflow management.
  • AI tools can enhance content production efficiency.
  • Short form content is crucial for social media success.
  • Scheduling posts across platforms maximizes reach.
  • Performance data helps refine content strategies.
  • Continuous improvement is key to effective marketing.
  • Documentation ensures clarity and quality in production.
Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.