Programmatic Digest podcast
Our mission is to teach historically excluded people how to start and grow a career in programmatic and digital media. This podcast is 20-40 mins episodes highlighting diversity, Equity, Inclusion, while demystifying industry trends to help you navigate as a marketer and a programmatic ninja.
Episodes
In this episode of the Programmatic Digest, we talk with David Wiener, Director of Programmatic Media at a large agency group. He shares how he got started in programmatic as an intern at a small shop while studying at Hofstra and how he worked his way up through companies like Quotient to his current leadership role.
David talks about how he stayed motivated during career changes and the challenges many f...
This is the third episode in a special 3-part series sponsored by Drako!
Check out the YouTube Interview here: https://youtube.com/live/fd_t1dFcxZM
In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Wh...
This is the second episode in a special 3-part series sponsored by Drako!
Check out the YouTube Interview here: https://youtu.be/jXgKLxwVj44
In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research and measure everything to help campaigns perform better...
This is the first episode in a special 3-part series sponsored by Drako!
In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company.
Stewart shares what it’s like to work in ad tech as a former trader and why it’s so important for media buyers and data partners to work...
https://reachandfrequencycourse.thinkific.com/courses/program
What it is:
A 4-week live accelerator for programmatic traders and ad ops pros who want to level up fast inside the DSP, using real campaigns and walkthroughs.
Who it's for:
- Junior traders who want hands-on experience
- Client service or ad ops pros managing campaigns
- In-house marketers pivoting to programmatic
- Traditional Media Buyer
What they’ll get:
- W...
In this episode, we’re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience.
Augusto shares how Digo was built to serve vibrant communities such as Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, An...
En este episodio hablamos con Álvaro Cuesta sobre cómo los publishers pueden optimizar sus estrategias de monetización a través del video. Álvaro comparte recomendaciones clave, incluyendo la elección de los mejores vendors de video, la importancia de revisar el archivo ads.txt y seleccionar partners estratégicos. Además, ofrece consejos tanto para publishers grandes como pequeños, destacando el ...
In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today’s complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection betwee...
In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including ...
In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.
We also talk about ...
Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey through Ukraine's evolving programmatic advertising landscape. Discover how her company’s innovative technology connects advertisers and publishers and gain insights into the programm...
Trailblazing Women in Ad Tech: Insights from StackAdapt Leaders
In this episode, we welcome three inspiring women from StackAdapt who share their journeys and wisdom on navigating the ad tech industry with confidence and curiosity:
-
Anna Grodecka-Grad, Senior Vice President of Global Client Services, discusses balancing technical expertise ...
Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journey—from finding inspiration to taking action—and how she’s helping brands reach diverse audiences in a meaningful way.
We dive into why understanding different audience ...
In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can’t measure awareness, consideration, and conversions the same way.
She breaks it down simply:
- Awareness ads sh...
In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (https://www.waltonisaacson.com/), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2025, Albert highlights AI’s potential to eliminate inefficiencies, spark...
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-focused monitoring, nurtur...
Feel Free to Check out YouTube version here:
Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas
In workshop #3, we are focusing on:
- Translating data into words everyone on the team understand
- writing an analysis
Join this workshop if you are looking to get a straight answer for:
✅ Spending hours creating campaign reports that only scratch the surfa...
Feel Free to Check out YouTube version here:
https://www.youtube.com/watch?v=a55qWDSYxrU
Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas
In workshop #2, we are focusing on:
- Defining optimization levers, as in the video
- Understanding how to optimize if you only had 15 mins or less
- Walking through a LIVE excel that look like your DSP report to help you navigate the data, tha...
We are a week away from the first workshop of 3 in our series:
Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas
In workshop #1, we are focusing on:
- Set up best practices with the help of AdLib: DSP Advertising Made Easy
- QA best practices with the support of AtomicAds
Join this workshop if you are looking to get a straight answer for:
✅ Why is this taking me this long to set up and why is ...
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