Project Distinct Podcast

Project Distinct Podcast

How do YOU stand out in today’s competitive marketplace? What does it take to sell uniquely…and serve remarkably? How can customers tell a difference between you and your competitors? “PROJECT DISTINCT with Scott McKain” reveals what it takes to soar above the crowd and dominate your market. You’ll discover the elements required to make your competition irrelevant. Subscribe and join Hall of Fame professional speaker Scott McKain daily! What if you don’t listen…and your competition does?

Episodes

S2 E694: Encore Episode - Examples of how companies deliver great customer experiences

April 15, 2021 • 11 mins
No employee — or the organization they work for — starts a day thinking, “Another chance to deliver lousy service to our customers!” However, many do. Today’s PROJECT DISTINCT takes a look at several organizations in varied industries and examines the specific steps they take to deliver distinctive service. And, NONE of these are expensive — they’re all steps YOU can take, no matter what you do! Learn more about your ad choices. Vi...
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S2 E693: Encore Episode - The sad standard of satisfaction

April 14, 2021 • 11 mins
Why is it that we accept “satisfaction” as success in customer relationships — yet, we find it so average in our personal ones? In part, Scott McKain suggests on today’s PROJECT DISTINCT, because we are unwilling to drill more deeply into the negative aspects that have eroded our customer’s enthusiasm. We must eliminate the points of friction that prevent our customers from receiving an Ultimate Customer Experience®! Learn more abo...
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S2 E692: Encore Episode - The importance of customer LTV

April 13, 2021 • 8 mins
After spending thirty nights in a Sydney hotel last year, a loyal customer assumed a problem would be addressed. He was wrong. Too often we overlook LTV — expressed as either Long-Term Value or Lifetime Value of a customer. On today’s new PROJECT DISTINCT recorded in Australia, Scott McKain talks about a critical aspect of business success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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S2 E691: Encore Episode - Derivative but distinctive — an approach to stand out

April 12, 2021 • 13 mins
Is it really better to be different? Scott McKain says, “Maybe not.” The distinctive professional or organization finds unique approaches that creates more traction and higher engagement with customers. So, where do you find the best ideas on how you accomplish that difficult task? On today’s Project Distinct, Scott reveals that — as counterintuitive as it sounds — the way to be distinctive is to be derivative…and he shows you how....
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S2 E690: Encore Episode - The single most important customer service skill

April 11, 2021 • 10 mins
For today’s Project Distinct, Scott McKain researched several resources looking for the answer to the question: “What is the single most important skill required to deliver excellent customer service?” While many experts offered complex answers, today’s episode will reveal one from a post on CustomerThink.com that captured the essence of service and the one skill that will never fail to enhance any touchpoint with a customer. Do yo...
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S2 E689: Encore Episode - Three “show biz” steps to improve your business: re-shoot, re-cast, and re-edit

April 10, 2021 • 12 mins
When a movie is presented to a test audience, directors then have choices to make before they finish the product for the potential audience. As Scott McKain reveals in today’s Project Distinct, those same three options can help you connected with your customers at a higher level. Perhaps you need to “re-shoot, re-cast, or re-edit” at your business! Learn more about your ad choices. Visit megaphone.fm/adchoices
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S2 E688: Encore Episode - What you're doing that is driving your customers crazy!

April 9, 2021 • 11 mins
When Indianapolis sports radio celebrity Kent Sterling posted about his horrible experience at a local McDonald’s because of the local managers, it reminded Scott McKain of a recent Forbes.com blog about the “Five Customer Service Practices That Drive Consumers Crazy.” Today’s PROJECT DISTINCT will reveal those five errors so you don’t inadvertently create for your customers a bad experience like McDonald’s did for Sterling! Learn ...
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S2 E687: Encore Episode - Changing customer expectations and the UCE

April 8, 2021 • 10 mins
Salesforce reports that customer expectations are changing! That means the time is right for you to deliver what Scott McKain has trademarked as the “Ultimate Customer Experience.” In today’s Project Distinct, he’ll reveal the first step to the UCE —it’s just considering what one would be for YOUR customer. Learn more about your ad choices. Visit megaphone.fm/adchoices
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S2 E686: Encore Episode - The future of leadership development

April 7, 2021 • 14 mins
In a recent episode, Scott McKain mentioned that half of Millennials are dissatisfied with the education and training they’re receiving to help them grow. In today’s Project Distinct, he reports from a new Harvard study that HALF of senior leaders believe they aren’t teaching the skills necessary for future leaders — even as they spend billions to do so. We’ll take a look at why training and development isn’t delivering in terms of...
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S2 E685: Encore Episode - The big 3 for customer relationships

April 6, 2021 • 11 mins
Product. Service. Experience. These are the “big 3” when it comes to the relationships you have with your customers. On today’s Project Distinct, Scott McKain will outline the importance of all three and show how each plays an important role in the total customer experience — which can make or break repeat and referral business! Learn more about your ad choices. Visit megaphone.fm/adchoices
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S2 E684: Encore Episode - You gotta get emotional!

April 5, 2021 • 11 mins
“Emotion” is a word we don’t use nearly enough in business, according to Scott McKain. In today’s Project Distinct, he relates a story that brought that fact home to him — and shares the specific reasons why emotion is so important for EVERY business in today’s marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices
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S2 E683: Encore Episode - Refreshing the customer experience

April 4, 2021 • 9 mins
While a consistent delivery of the customer experience might first be appreciated, over a period of time the sameness will bore and disengage your customers. In today’s Project Distinct, Scott McKain makes the case for refreshing your customer experience — and provides the six questions you need to ask to make it happen. Learn more about your ad choices. Visit megaphone.fm/adchoices
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S2 E682: Encore Episode - One of the most important things you can do is — nothing!

April 3, 2021 • 7 mins
During a remote recording from Hawaii, Scott McKain reminds us that while we are constantly chopping wood and working to grow our careers and organizations, we also must sharpen our axe. Learn more about your ad choices. Visit megaphone.fm/adchoices
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S2 E681: Encore Episode - Keys to employee engagement

April 2, 2021 • 9 mins
You cannot create distinction without an engaged team delivering an ultimate customer experience. On today’s Project Distinct, Scott McKain reveals some shocking statistics about employee engagement — and gives you specific steps to take to enhance the involvement of your team. Learn more about your ad choices. Visit megaphone.fm/adchoices
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S2 E680: Encore Episode - Dealing with a difficult boss

April 1, 2021 • 11 mins
We’ve all experienced managers who were tough to work for — and, if that’s what you’re dealing with now, how can you handle it? In today’s Project Distinct, Scott McKain shares his story of a difficult boss — and how you can avoid the mistake he made. And, he’ll reveal simple, practical steps to help you be more productive when you have to work with a difficult personality. Learn more about your ad choices. Visit megaphone.fm/adcho...
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S2 E679: Encore Episode - Millennials and Leadership Development

March 30, 2021 • 11 mins
According to Harvard, Millennials are now the largest generation in the workforce. So, how is YOUR organization equipping them to be the leaders who will take you into the future? According to a recent study, probably not very well. Today’s Project Distinct looks at what Millennials want in training and development and Scott Mckain reveals the two steps you need to take NOW to ensure future growth. Learn more about your ad choices....
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S2 E678: Encore Episode - Contagious Attitudes

March 29, 2021 • 11 mins
Whether we realize it or not, the attitude that we display to others is highly contagious. And, this naturally means that the attitudes we reflect to our customers helps set the tone for their experiences with us. Today, Scott McKain reveals new research on the critical importance of sending out “good vibes” and what it can mean to our customer and employee relationships. Learn more about your ad choices. Visit megaphone.fm/adchoic...
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S2 E677: Encore Episode - What Metallica can teach you about business

March 27, 2021 • 10 mins
It’s hard to imagine any band customizing their concert performances more than Metallica does. In today’s Project Distinct, Scott McKain lists how the supergroup makes each show a special event for local fans — and relates it to the steps we need to take in business to make our customers feel more engaged. Learn more about your ad choices. Visit megaphone.fm/adchoices
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S2 E676: Encore Episode - As Times Change, People Do, Too

March 27, 2021 • 9 mins
There are massive changes in today’s world — everyone knows that. So, why aren’t some personal and professional practices keeping pace? In today’s episode, Scott McKain explains why we might not be keeping up with the times, and suggests the first step we should take to do something distinctive about it. Learn more about your ad choices. Visit megaphone.fm/adchoices
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S2 E675: Encore Episode - Five Leadership Styles that Fail to Create Iconic Results

March 26, 2021 • 10 mins
In today’s episode, Scott talks about the importance of leaders and discusses five leadership styles that fail to create the kind of iconic cultures that distinctive leaders should be developing. Based on a LinkedIn post by Suchitra Mishra, Scott reveals the five specific behaviors — and discusses why you need to get rid of these approaches to achieve success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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